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AdWords for Dummies (Paperback)

by Howie Jacobson (Author)
4.1 out of 5 stars  See all reviews (8 customer reviews)

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Product details

  • Paperback: 408 pages
  • Publisher: John Wiley & Sons; Pap/Dig edition (21 Sep 2007)
  • Language English
  • ISBN-10: 0470152524
  • ISBN-13: 978-0470152522
  • Product Dimensions: 22.6 x 18.8 x 2.5 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon.co.uk Sales Rank: 152,628 in Books (See Bestsellers in Books)

    Popular in this category:

    #66 in  Books > Business, Finance & Law > E-Commerce > Web Marketing

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  • See Complete Table of Contents

Product Description

Product Description

  • AdWords lets every business–from eBay PowerSellers to Fortune 500 companies–create targeted, cost–efficient advertising campaigns on the Web, and accounts for the bulk of Google′s $6 billion in annual revenues
  • This all–new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka–ching!
  • Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
  • Includes an exclusive offer from Google–AdWords credits equivalent to the price of the book–plus a companion Web site with up–to–the–minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author′s software


From the Back Cover

Discover which keywords attract customers and make money

Use your $25 Google AdWords credit to start boosting your bottom line today!

What′s the good word? It′s AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a tidy profit.

  • Activate and manage an AdWords account

  • Determine your market′s profitability

  • Write and test your ads

  • Measure ad results

  • Choose the perfect keywords

  • Keep your customers happy

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Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

8 Reviews
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Average Customer Review
4.1 out of 5 stars (8 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5 of 5 people found the following review helpful:
5.0 out of 5 stars Great Book, Good Knowlege, Great Read, 13 Jan 2008
By D. Carter (London) - See all my reviews
(REAL NAME)   
I've read many books on pay per click (ppc) advertising and found book this by far the easiest to read/understand. It's well paced and has the human touch, felt more like a conversion than reading an AdWords manual.

Great book & even comes with a companion site for even more knowledge.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars This book is a must have if you want to understand AdWords, 11 Feb 2008
This book is both informative and fun. Howie Jacobson obviously knows Google AdWords inside and out. The layout is logical and the text easy to understand. It is a must have if you want to unleash the potential of Google AdWords to help your business in the world of eCommerce. If there is something about Google AdWords that you think is unclear or mysterious then this book removes the "mirrors and smoke". I wanted to give it six stars but that wasn't an option. So five stars plus is my rating!
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Entertaining as well as Informative, 10 Oct 2007
By CE Hogarth (Tamworth, UK) - See all my reviews
(REAL NAME)   
Who would have thought it was possible to make a book on Adwords as entertaining as this? Not only does this provide a How-To guide on setting up Google Adwords, it has some very sensible advice on more general marketing aspects. A really useful read for anyone who is getting involved with internet marketing and Adwords in particular, especially for the first time. Howie Jacobson's tone is encouraging throughout - you know he's used the techniques he's talking about and they worked for him. Best of all, he doesn't take himself too seriously.

There are links to other sources of useful information and tools included, which helps to make sure you'll have the most up-to-date information to hand.
The edition I bought even came with a voucher for Google Adwords although you have to set up a new account to use it.
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Most Recent Customer Reviews

1.0 out of 5 stars Delivery of book
Just over 3 weeks from ordering and I still have not received the book, I have sent 3 emails to the company and have not had any response from them yet.
Published 2 months ago by K. R. Birch

5.0 out of 5 stars Read this book or your pay per click campaigns will just slaughter you
I did PPC for years and got almost everything wrong until I read this book. Adwords for Dummies is a collection of simple, easy to understand instructions from very entertaining... Read more
Published 5 months ago by C. Lozetsky

2.0 out of 5 stars john guy
The item turned up on time, the book is great but
about a quarter of the pages had not been cut correctly so were
still attached to each other. Read more
Published 8 months ago by Mr. Jm Guy

5.0 out of 5 stars Don't throw your money away - read this book!
A great book that will save you money. The advice helps overcome the many issues around Adwords that could result in wasted £££s and has made me very enthusiastic about what... Read more
Published 9 months ago by Judith Ludovino

5.0 out of 5 stars Well Worth The Purchase Price
I always avoided the Dummies titles, but with Adwords that's where I felt I was. This is a superb introduction to the beast that is adwords, in a very readable way, allowing you... Read more
Published 11 months ago by Mr. Paul J. Gullett

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