- Hardcover: 336 pages
- Publisher: Palgrave Macmillan (10 Sep 2003)
- Language English
- ISBN-10: 1403903115
- ISBN-13: 978-1403903112
- Product Dimensions: 24.4 x 16.1 x 2.3 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 622,604 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
'A thought provoking book that gives useful insights about the so-called
new activism. Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way! Meanwhile, the activists themselves will be stimulated into thinking about what they are for, as well as against, to whom they are accountable for their passions and actions, what they intend to put in place of the institutions that they oppose, and how they think the change should be achieved.' - Neil Kinnock, Vice-President of the European Commission and former leader of the Labour Party
Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way!...you can't help wondering if this wouldn't make a useful Christmas present for your local county councillor.' - Accountancy Ireland
'a book every aspiring business leader should read.' - MIS Asia, Asia's leading IT management magazine
new activism. Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way! Meanwhile, the activists themselves will be stimulated into thinking about what they are for, as well as against, to whom they are accountable for their passions and actions, what they intend to put in place of the institutions that they oppose, and how they think the change should be achieved.' - Neil Kinnock, Vice-President of the European Commission and former leader of the Labour Party
Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way!...you can't help wondering if this wouldn't make a useful Christmas present for your local county councillor.' - Accountancy Ireland
'a book every aspiring business leader should read.' - MIS Asia, Asia's leading IT management magazine
Product Description
This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Thought Provoking,
By Dr J Rugen (EC1) - See all my reviews
This review is from: New Activism and the Corporate Response (Hardcover)
A very interesting and accessible read that covers this topic from a variety of angles. I have always been really interested in the way that activists operate and how they target companies. This book clearly explains this previously unexplored topic.I would recommend this to anyone wishing to further their understanding of this subject's relevance to business today.
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