Turning the pages of this book brings back happy memories. -- Toy Soldier
From the Inside Flap
In the beginning, there was GI Joe. He was the worlds first action figure and he had the scars to prove it. In 1964 he carried out his attack on a tactically important gap in the market with a level of success that surprised even his makers, Hanssenfeld Brothers Inc. (now Hasbro). Two years later his mission was extended to the British market, where he was unleashed by Palitoy as Action Man.
Bill Pugh, along with his Research & Development team at Palitoy, immediately began making a number of improvements to Action Man and, in doing so, they turned a success story into a legend. Under Pughs guidance Action Man went from strength to strength, with the development of realistic hair, gripping hands and eagle eyes supported by an ever-growing array of equipment, uniforms, vehicles and weapons.
In 1975, Action Man was awarded a Ten Year Gold Award for his continued success, but nine years later, in January 1984, Palitoy announced Action Mans retirement after 18 years in production. Fortunately retirement proved to be temporary, and in 1994 our hero gave up his pipe, slippers and cocoa to return to the fray. Less than a decade later, second generation Action Man was named UKs No 1 Boys Action Figure.
Action Man: The Official Dossier is much more than just a catalogue of features, uniforms and accessories; it is the biography of a hero. This richly illustrated book will appeal not only to the new generation of Action Man fans but also to collectors and to those who remember the original, for whom this will be a nostalgic look back at the life and times of one of Britains best-loved toys.