I started my own business a couple of months ago and find this book invaluable. It inspires me everytime I get down or depressed. I love the way Caspian writes with such humour. This is a good book with lots of sound practical advice. If you want a little more emotional hand holding when starting your new business then you should also read Ros Jay's The White ladder Diaries and if you like inspirational books then add Anyone Can Do It by the Hasemi's about how they started their Coffee Republic to your launch-and-start-your-new-business book collection. You only need these three on your shelf.
Ros Jay's is about how she and her partner Richard Craze started their amazing publishing businss - White Ladder Press. But I digress from Caspian's wonderful book. This is the book I dip into, use as a referecne guide and general practical support mother ship. Good book, good writer. Like it, love it.