This is a collection of comic strips and fake advertisements/articles by Chris Ware (of Jimmy Corrigan fame). The comic strips are drawn in Ware's inimitably stylised fashion and the humour is dark, commonly based around the tragedies of everyday adult life or growing up.
I like the Quimby the Mouse strips (as I expected to, being a fan of Ware's larger collection of Quimby strips "Quimby the Mouse") but was pleasantly surprised by the Rusty Brown and Milky White strips, about a pair of boys who collect toys, getting increasingly obsessive about them as they grow up. By adulthood, Rusty Brown is still living with his parents obsessing about the toys, while Chalky White has started a family and decelerated his interest in toys, caring less about action figures and more about being happy with his wife. It's a brilliant series of strips, which I could really relate to as a collector of items myself and someone who knows many people who take such collections too seriously.
However, the text-dense pages of fake advertisements and articles are not only difficult to read but, I felt, not actually very amusing. They constitute maybe 10% of the book and certainly oughtn't to be skipped over completely (there are still a few comedy gems in there) but did let the book down as a whole. Part of the joke in these sections is the prolix use of language, emphasised by the tiny font allowing more space for all those extraneous words. Unfortunately this can feel like a one-shot gag as you read yet another 2 inch square text box absolutely rammed with words that really don't say anything that the previous one didn't.
This contrast between decadent, large comics and dense, witty prose is definitely a deliberate tonal choice though and the collection overall works magnificently as a dip into book of wet Sunday afternoon entertainment.