This volume is one in the University of Michigan Business School Management Series. As Baker explains in the Executive Summary, "This book guides you through the process of evaluating, building, and using social capital." With precision and eloquence, Baker focuses on HOW to take full advantage of what he calls "hidden resources" in both personal and business networks. For example, in ideas, leads, business opportunities, financial capital, power and influence, emotional support, even goodwill, trust, and cooperation. Social capital consists of who you know, who knows you, and shared opportunities for you and them to derive mutual benefit. "The goal of building social capital as an organizational competence is the same as building it as an individual competence -- to increase the ability to achieve goals, fulfill missions, and make positive contributions to the world." Throughout the book's five chapters, Baker answers questions such as these:
* What is social capital?
* Why can it be so important to you?
* How to measure and evaluate your social capital?
* What are the most effective strategies for building entrepreneurial networks? (Baker suggests 30.)
* How to derive greatest benefit from your own social capital?
* How to build social capital as a competence within your organization?
If you seek answers to questions such as these, this book is "must reading."