A very enjoyable read; even better if you are a B2B sales executive.
This is an ideal manual for Business to Business selling designed for both new and experienced sales executives. It's very easy to read, practical and engaging, with amusing relevant anecdotes from the author's successful sales career. It is structured around an 18 hole golf round, but you won't need to be a golfer to get the full benefit.
He deals with the whole sales cycle, from preparation, through initial engagement, constant qualification, presentation, closing and negotiation, and reminds us that our internal colleagues need our attention also. There is a great early chapter on Emotional Intelligence; the ability to understand what makes other people tick and how different personalities need specific approaches for best results.
You won't regret buying this one