- Paperback: 736 pages
- Publisher: McGraw-Hill Higher Education; 8 edition (1 Nov 2007)
- Language English
- ISBN-10: 007128317X
- ISBN-13: 978-0071283175
- Product Dimensions: 25.2 x 20.4 x 3 cm
- Amazon Bestsellers Rank: 1,339,985 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Accounting has become known as the language of business. This new edition is written to meet the needs of those students who will not be accountants but who do need to understand accounting to learn the key language that embarks us in the business world. Marshall, the leading text in the Survey market, takes readers through the basics: what accounting information is, what it means, and how it is used. In using this text, students examine financial statements and discover what they do and do not communicate. This enables them to gain the crucial decision-making and problem-solving skills they need in order to succeed in a professional environment. The new edition still has a strong focus on Return on Investment while updated content is integrated throughout.
From the Publisher
Attractive, 4-color design, including updated icons, that makes the text more inviting to students tackling this material for the first time and enhances the effectiveness of graphs, figures, and other pedagogical elements.
Cash Flow column now part of horizontal presentation of financial statements. This enables students to view the simultaneous effects of a business event on all three financial statements.
Horizontal Method presented before journal entries to further emphasize the user perspective.
Managerial coverage enhanced with the expansion of some topics such as Activity-Based Costing and Relevant Cost Decision Making. New additions to coverage include Cost Accounting in Service Organizations, Analysis of Investment Centers, and The Balanced Scorecard.
Online HomeWork Manager program. This optional supplement uses an intelligent algorithm to generate an infinite number of problems for students to work based on problem structures existing in the text. Enables students to practice particular types of problems repeatedly until they master key concepts.
References to text website embedded in end-of-chapter section. These notes direct students to the online learning center that accompanies the text in order to take advantage of specific web-based materials as part of their study routine. These items include Self-Study Quizzes and Demonstration Problems.
FREE Student Study Resource (packaged with every new text) includes excellent learning aids for students such as Solutions to Odd-Numbered Problems, Study Outlines, and PowerPoint Notes.These include Learning Objectives, Chapter Outlines, Flashcards reviewing Key Terms, PowerPoint Slides, Multiple Choice Chapter Quizzes, Excel Problems, and in-depth Demonstration Problems for the student. Instructors have access to nearly all support materials such as instructor manual files, solutions (including those to the Excel problems), and PowerPoint presentations. A link to the Intel Corporation (the 2001 annual report featured in the text appendix) is also provided.
Cash Flow column now part of horizontal presentation of financial statements. This enables students to view the simultaneous effects of a business event on all three financial statements.
Horizontal Method presented before journal entries to further emphasize the user perspective.
Managerial coverage enhanced with the expansion of some topics such as Activity-Based Costing and Relevant Cost Decision Making. New additions to coverage include Cost Accounting in Service Organizations, Analysis of Investment Centers, and The Balanced Scorecard.
Online HomeWork Manager program. This optional supplement uses an intelligent algorithm to generate an infinite number of problems for students to work based on problem structures existing in the text. Enables students to practice particular types of problems repeatedly until they master key concepts.
References to text website embedded in end-of-chapter section. These notes direct students to the online learning center that accompanies the text in order to take advantage of specific web-based materials as part of their study routine. These items include Self-Study Quizzes and Demonstration Problems.
FREE Student Study Resource (packaged with every new text) includes excellent learning aids for students such as Solutions to Odd-Numbered Problems, Study Outlines, and PowerPoint Notes.These include Learning Objectives, Chapter Outlines, Flashcards reviewing Key Terms, PowerPoint Slides, Multiple Choice Chapter Quizzes, Excel Problems, and in-depth Demonstration Problems for the student. Instructors have access to nearly all support materials such as instructor manual files, solutions (including those to the Excel problems), and PowerPoint presentations. A link to the Intel Corporation (the 2001 annual report featured in the text appendix) is also provided.
Appendix with Intel Corporation's complete 2001 annual report provides the basis for problem material that gives students hands-on experience using this important resource.
"Business in Practice' and 'Business on the Internet' capsules, updated for this edition, continue to highlight various business procedures and their impact on financial statements.
Study Suggestions are incorporated in each chapter as a guide for students to help them navigate new accounting concepts.
Mini-cases at the end of each chapter provide the basis for a conceptual discussion of important topics from each chapter while presenting an opportunity for students to enhance writing skills. Many of these cases bring an enhanced ethical component to the text.
Excel spreadsheet problems allow students to work with and analyze financial data in a format commonly found in practice. The ready-made templates offer the convenience of e-mailing completed work to the Instructor.
As students progress through each chapter, 'What Does It Mean?' questions periodically prompt them to test their comprehension following the presentation of key topics. What Does It Mean? Answers are provided in the end-of-chapter materials.
Capstone epilogue, 'The Future of Accounting,' helps bring 'the big picture' of accounting into focus. This section emphasizes the profession (AICPA vision project), business in general (e-commerce and other activities), technology (the Internet, Data Warehouses, etc.), and a user's/manager's role in information access (database queries and end-user computing).
Learning Objectives included with the end-of-chapter materials, helping students identify and focus on understanding the main points of the chapter.
Writing Problems, identified by an updated icon, require students to use and develop their written communication skills.
--This text refers to an out of print or unavailable edition of this title.
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First Sentence
The objective of this text is to present enough of the fundamentals of accounting to permit the nonaccountant to understand the financial statements of an organization operating in our society and to understand how financial information can be used in the management planning, control, and decision-making processes. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The objective of this text is to present enough of the fundamentals of accounting to permit the nonaccountant to understand the financial statements of an organization operating in our society and to understand how financial information can be used in the management planning, control, and decision-making processes. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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54 reviews
16 of 16 people found the following review helpful
Terrible accounting text
26 Feb 2007
Format:Hardcover
The textbook is just poorly organized and doesn't begin to prepare you to solve the problems that are given at the end of each chapter. While it defines terms well it also leaves out explanations for most practical applications that are tested for in the problems. There is no way to check your actual work, since even the homework manager only provides solutions and not a detailed methodology as to how the answers were arrived at. It is amazing that this has survived to 7 editions without someone organizing the chapters and the material in some more organized fashion. Unrelated concepts are thrown in at the end of chapters with little explanation. If you want to learn accounting terminology this book is okay. If you want to learn how journal entries are actually recorded line by line look somewhere else. The explanation of debits and credits is perfunctory. This is not written as an entry level accounting text for non accountants.
13 of 13 people found the following review helpful
Avoid at all costs!!!!
12 Feb 2004
Format:Hardcover
I am having to use this book for an Accounting Grad class and it is perhaps one of the worst txt books I have ever laid my eyes on! Wordy doesn't begin to describe how bad this book is, did this go through an editor or straight to press? It just goes on and on and on throwing in examples that come later in the chapter, the examples are poor never follwing a simple path, and the questions at the end of each section are as bad as the book. This book reminds me of someone who decides to teach you something off of the top of their head, they didn't bother to make any notes or set a goal for how they wanted to approach the subject. Avoid at all costs!!!
8 of 8 people found the following review helpful
This book is very confusing
3 Feb 2003
Format:Hardcover
As a first timer to accounting I htought the book should have better explained the basics instead of rushing into so much complicated material. I feel in order to be able to understand this book I should have taken a basic accounting class first.
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