Accounting for Dummies [Paperback]

“…insightful and well–reasoned…” (Money Matters, October 2004)

Not everyone is cut out to be a professional accountant. But thanks to Accounting For Dummies, 2nd Edition you can get a handle on the financial aspects of your business, investments, or taxes. Accounting professor and author John A. Tracy sheds light on the mysteries of

• Generating income statements and balance sheets
• Establishing budgets, controlling profit and cash flow, stemming losses, and managing inventory
• Evaluating profit margins – and identifying ways to increase them
• Making financial decisions that keep investors, creditors, and managers satisfied
• Reading financial reports
• Surviving an audit and using the results to improve your accounting system
• Putting the latest computer technology to work to help you manage the bottom line

If you′ve steered clear of accounting because you thought it incomprehensible by mere mortals, prepare to be enlightened. Accounting For Dummies, 2nd Edition empowers you with knowledge you can′t afford to be without.

Accounting For Dummies makes accounting easy for everyone!
This book works for business people, students, and everyday people such as: managers, owners, lenders, investors, bookkeepers, accounting employees, and entrepreneurs. Accounting For Dummies will help improve your grip on financial reports, profit behavior, and cash flow. You'll no longer be intimidated by accountants! It explains accounting information to everyone - from professionals to lay persons serving on their church finance committees.

Accounting For Dummies is very user-friendly and avoids financial jargon. It empowers the reader to make sense of financial statements and provides an easy reference format for specific questions.

I am a Professor of Accounting at the College of Business and Administration at the University of Colorado at Boulder and have written two other books on finance. I have had many years experience explaining accounting and financial statements to managers and investors. I welcome comments or questions via my e-mail address - tracyj@colorado.edu. --This text refers to an out of print or unavailable edition of this title.

Praise for 1st Edition of Accounting For Dummies^® "Essential reading for all of us who want to manage our business finances effectively." —Mary Metcalfe, Partner, Envirocomm Communications "[Tracy] has an uncanny knack for explaining complicated accounting and financial material." —G. Dale Meyer, Professor, College of Business, University of Colorado "A wealth of practical information on understanding how to manage budgets." — Jack Rudolph, Retired President, Colorado Community First National Bank

Find out how to improve your profits and control costs

Get a better grip on stock options and earnings per share Whether you're a small business owner, a manager with budget responsibilities, or just want to understand your 401(k) statements, this friendly guide helps you get a handle on all those columns of numbers — and shows how you can use accounting and financial reports to control business costs, minimize taxes, and maximize profits.

Discover how to: Make sense of bookkeeping basics Read a financial statement Manage budgets for a better bottom line Analyze business strengths and weaknesses Evaluate accounting methods and business structures

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John A. Tracy, CPA, a former staff accountant at Ernst & Young, taught accounting at the University of Colorado for many years. His other books include the 250,000 copy bestseller, How to Read a Financial Report.