Key Account Management in a Week [Illustrated] [Paperback]

Grant Stewart (Author)

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Product details

Paperback: 96 pages
Publisher: Hodder Arnold H&S; illustrated edition edition (28 Mar 2003)
Language English
ISBN-10: 0340857943
ISBN-13: 978-0340857946
Amazon Bestsellers Rank: 526,747 in Books (See Top 100 in Books)

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Product Description

Key account management is central to any company's sales and marketing strategy. On average 20 per cent of customers create almost 80 per cent of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.

About the Author

Grant Stewart has specialised in Key Accounts, Sales Management and Business Development for many companies and has run his own training and consultancy company for the last 16 years. He is a Group Course Director for the Chartered Institute of Marketing and the Institute of Professional Sales.

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