Product Description
The third title from Executive Development from IMD is devoted to Accelerating International Growth, one of today′s most crucial business challenges. It provides the knowledge and the tools needed to speed up the development process and reach a stronger global position efficiently and quickly, and is firmly focused on answering the real questions facing leading companies as they undertake expansion in the field. Accelerating International Growth focuses on the strategic, organizational and human aspects of international growth. The book is aimed at practising managers in companies that are either in the process of expanding internationally, or are considering whether to do so.
Philip Rosenzweig and his IMD colleagues combine a thorough conceptual understanding of the attractions and challenges of international growth with a practical explanation of the key elements of successful implementation. Foreign entry modes, managing entry and post–entry phases, cross–border joint ventures, organizational learning, and human resource management are all explored in detail. Readers will emerge with the skills to clearly understand what drives the process, identify the key challenges, and avoid the greatest pitfalls.
From the Inside Flap
Executive Development from IMD provides managers with leading edge thinking from the faculty of one of the world′s leading business schools.
Each book presents key concepts and practical insights on an important management topic. The tone is straightforward. The message is practical. The ideas are tested and ready for managers to apply in their companies.
Each book follows a similar format: key–point summaries reinforce the message of each chapter and learning points translate concepts into action. Every chapter is illustrated with relevant international case studies that bring the discussions to life.
Executives attend IMD courses not only to learn but also to be inspired. The books in this series provide them with inspiration as well as with tools to improve themselves on a personal level and make an immediate contribution to their companies.
IMD is one of the world′s leading business schools. Located in Lausanne, Switzerland, IMD has been developing managers for over 50 years. Its high standards are recognized by hundreds of the best companies around the world.
IMD was founded by a group of leading corporations to address the real challenges that business executives face and, in the final analysis, to win. To this day, IMD remains focused on real world management issues. While other business schools primarily teach full–time graduate university students, IMD develops state–of–the–art concepts for the experienced manager.
See all Product Description