ABSOLUT BOOK.: THE ABSOLUT VODKA ADVERTISING STORY
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Product Description
Synopsis
A New York Times bestseller with over 175,000 copies sold, the ABSOLUT BOOK is as good as the vodka it promotes. Richard Lewis takes readers behind the scenes to cover the birth and growth of this award-winning advertising campaign, and provides the definitive illustrated history of one of the most successful advertising promotions ever seen. This collector's delight will appeal to designers, art lovers, vodka drinkers and anyone with good taste.
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First Sentence
Like so many other stories, the Absolut story begins in the fifteenth century. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Like so many other stories, the Absolut story begins in the fifteenth century. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By A Customer
Format:Paperback
The Absolut Book satisfies every ad collectors dreams. It neatly puts together many, many ads, from current to never seen before. The pages are full of color and sturdy enough to look through the book without fear of wearing it out. I hope that in ten more years of advertising, there will be The Absolut Book 2 for more enjoyment. absolut good-bye.
By asterixru
Format:Paperback
I've been thinking about buying this book for some years, finally I decided this year and I'm happy I finally did it, it's a good album of the advertisements they did until 1995 or 1996 (I'm not sure about that). The ads have a small explanation of why there are that way and there are a few interesting facts on how they were made. It's incredible how such a simple idea could develop an advertising campaign this huge. I just hope soon will come out the 20th anniversary book, I'll buy it right away...
By A Customer
Format:Paperback
This is a must for all commercial advertising lovers. Vodka has been at the forefront of advertising for years. Innovative and brilliance rolled into one.
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4.7 out of 5 stars
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Most Recent Customer Reviews
2.0 out of 5 stars
I saw better
Great ideas for a book, but I would'nt buy. Somebody who would pay 20$ for that book would be crazy in the head. Anyway
Published on 21 July 1999
5.0 out of 5 stars
Absolutley Fabulous!!!!
This is book is absolutley fabulous (no pun intended). I've been tearing these ads out of magazines for years now and have them all over my walls. Read more
Published on 24 Jan 1999
5.0 out of 5 stars
Wow
Greatest Advertising book ever written
Published on 19 Nov 1998
5.0 out of 5 stars
it is great
This is a great book with not only hundreds of their great adds, but a history of the company and how many of the add ariginated and came to be. Read more
Published on 13 May 1998
4.0 out of 5 stars
Absolut Fascination.
I work in marketing and advertising, so this book is significant in depicting how a brand is able to create such a distinctive, recognizable persona through simple (yet innovative... Read more
Published on 27 April 1998
5.0 out of 5 stars
It was awesome
I loved this book. I started collecting ads when it first came out and I always wanted to see them all. Read more
Published on 24 April 1998
5.0 out of 5 stars
Absolut Thrill!
This is a great book about the formation of possibly the best advestising campaigne in history. I loved taking out the pictures from the book to decorate my room. Read more
Published on 4 Feb 1998
5.0 out of 5 stars
Excellent, Tasteful, and Creative.
This is a great book about the formation of possibly the best advestising campaigne in history. I loved taking out the pictures from the book to decorate my room. Read more
Published on 4 Feb 1998
5.0 out of 5 stars
the absolut killerbook of the year.
You have a very good feeling when holding this fine piece of art in your hands. Must serve as inspiration for other designers in the future. Read more
Published on 28 Oct 1997
5.0 out of 5 stars
This is the best book out there!
If you are an Absolut fanatic, like myself, this book is definetly for you. I bought two books so I could cut out each ad, front from one book and back from the other, and cover... Read more
Published on 24 Oct 1997
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