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About Face: Reviving the Rules of Typography Paperback – 27 Aug 2004


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Synopsis

The computer has made some typographic rules obsolete while others, previously known only to typesetters, have also been forgotten. Despite this, typography remains a fundamental element of graphic design. About Face presents and explains the typography basics required by all graphic designers, from the names of the different parts of characters, typeface styles and their function, to type measurement, typeface families and type manipulation on the computer. It also looks at typography at work and features a wealth of applied examples by leading designers from around the world, who use, and considerably extend, the rules to create effective, communicative design.

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First Sentence
Classifying type serves to clarify the often subtle differences between typefaces, and helps to explain why such changes occurred. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com: 2 reviews
18 of 18 people found the following review helpful
Beautifully presented with many historical examples 27 Oct. 2003
By Amazon Customer - Published on Amazon.com
Format: Hardcover
In an era when many books about typography principles focus on the ins and outs of specific computer programs, here is a beautiful book for beginners that focuses on principles, theory, and examples.
Not as densely written as Bringhurst's classic "Elements" book, this book nonetheless has the advantage of being more quickly scannable, and it features many spreads that present actual book designs at full size or nearly so, giving a very tactile look to the book.
Other concepts about leading, word spacing, letterforms, and so on are presented with large visual displays specifically constructed by the author.
I would recommend this book for beginning graphic design students or for libraries interested in visual arts literacy.
3 of 17 people found the following review helpful
okay 3 Mar. 2006
By Heather - Published on Amazon.com
Format: Paperback
This book isn't really what I was hoping for. It talks more about the history of type and letter form. I was hoping for more ways to play with type and ideas for how to do it.
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