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About Face: Reviving the Rules of Typography [Hardcover]

David Jury

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The basic rules of typography are introduced within the context of current electronic information technology, which has made some rules obsolete. However, typography remains a fundamental element of graphic design, and the basics required by all graphic designers are presented here.

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First Sentence
Classifying type serves to clarify the often subtle differences between typefaces, and helps to explain why such changes occurred. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on (beta) 3.5 out of 5 stars  2 reviews
18 of 18 people found the following review helpful
4.0 out of 5 stars Beautifully presented with many historical examples 27 Oct 2003
By William I. Johnston - Published on
In an era when many books about typography principles focus on the ins and outs of specific computer programs, here is a beautiful book for beginners that focuses on principles, theory, and examples.
Not as densely written as Bringhurst's classic "Elements" book, this book nonetheless has the advantage of being more quickly scannable, and it features many spreads that present actual book designs at full size or nearly so, giving a very tactile look to the book.
Other concepts about leading, word spacing, letterforms, and so on are presented with large visual displays specifically constructed by the author.
I would recommend this book for beginning graphic design students or for libraries interested in visual arts literacy.
2 of 16 people found the following review helpful
3.0 out of 5 stars okay 3 Mar 2006
By Heather - Published on
This book isn't really what I was hoping for. It talks more about the history of type and letter form. I was hoping for more ways to play with type and ideas for how to do it.
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