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APE: Author, Publisher, Entrepreneur-How to Publish a Book [Kindle Edition]

Guy Kawasaki , Shawn Welch
4.8 out of 5 stars  See all reviews (41 customer reviews)

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  • Length: 410 pages
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Book Description

"Essential reading (and reference) for modern authors, regardless of experience."
- Kirkus Book Reviews
"Nuts, bolts, and inspiration too. Once again, Guy delivers, kicking the shiitake out of anyone who would tell you that you shouldn't, wouldn't or couldn't write a book." 
-Seth Godin 
Author and founder of The Icarus Project.
This version of APE was updated with the most recent content, facts, figures, tools, and resources on March 5th, 2013. This is version 1.2 (Baldacci).
In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, "There must be a better way."

With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE's thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing"--that is, when writers who love their craft control the publishing process and produce high-quality books.

APE is 300 pages of step-by-step, tactical advice and practical inspiration. If you want a hype-filled, get-rich-quick book, you should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is the answer.

Table of Contents

[ Author ]
      1.    Should You Write a Book?
      2.    A Review of Traditional Publishing
      3.    The Self-Publishing Revolution
      4.    The Ascent of Ebooks
      5.    Tools for Writers
      6.    How to Write Your Book
      7.    How to Finance Your Book

[ Publisher ]
      8.    How to Edit Your Book
      9.    How to Avoid the Self-Published Look
    10.    How to Get an Effective Book Cover
    11.    Understanding Book Distribution
    12.    How to Sell Your Ebook Through Amazon, 
             Apple, Barnes & Noble, Google, and Kobo
    13.    How to Convert Your File
    14.    How to Sell Ebooks Directly to Readers
    15.    How to Use Author-Services Companies
    16.    How to Use Print-on-Demand Companies
    17.    How to Upload Your Book
    18.    How to Price Your Book
    19.    How to Create Audio and Foreign Language 
             Versions of Your Book
    20.    Self-Publishing Issues
    21.    How to Navigate Amazon

[ Entrepreneur ]
    22.    How to Guerrilla-Market Your Book
    23.    How to Build an Enchanting Personal Brand
    24.    How to Choose a Platform Tool
    25.    How to Create a Social-Media Profile
    26.    How to Share on Social Media
    27.    How to Comment and Respond on Social Media
    28.    How to Pitch Bloggers and Reviewers
    29.    How We APEd This Book

[ Acknowledgments ]

[ Glossary ]

Product details

  • Format: Kindle Edition
  • File Size: 9397 KB
  • Print Length: 410 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Nononina Press; 1.0 edition (10 Dec. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (41 customer reviews)
  • Amazon Bestsellers Rank: #98,708 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
13 of 13 people found the following review helpful
5.0 out of 5 stars Take Charge of your Inner APE 10 Dec. 2012
By Dr. Bojan Tunguz TOP 500 REVIEWER
Format:Kindle Edition
Electronic publishing has been the latest revolution in publishing, and it's another step in direction of democratizing and making more accessible all kinds of printed text. Unfortunately, despite many great strides forward, the actual publishing process still remains arcane and complex. However, over the past few years many new tools and services have sprung up that greatly simplify electronic publishing. They make it more possible then ever before for authors to control the entire publishing process - from book's conception to the final distribution and marketing. Becoming a self-published author is now not only relatively easy to accomplish, but it has increasingly less of a stigma than in days past. There are several good resources for potential self-publishers, and "APE: Author, Publisher, Entrepreneur - How to Publish a Book" is probably the most comprehensive and informative introduction to this subject that I've come across.

APE has come about out of Guy Kawasaki's frustration with traditional publishing. Even though he is a well known and influential public intellectual and author, Kawasaki decided to go the self-publishing route out of desire to have more control over the entire publishing process. The traditional publishing houses, despite their immense clout, are not the most flexible and up-to-date venues for getting your work written, published, and promoted in the way that you would like. Self-publishing can go a long way towards helping you achieve the goal of "artisan publishing," as the authors of APE like to refer to the kind of publishing that creates unique high-quality books.

Unlike many similar books, APE doesn't waste much time on philosophizing and rhapsodizing on the virtues of self-publishing.
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1 of 1 people found the following review helpful
5.0 out of 5 stars THE book you need to read 14 May 2013
By Pilar
I asked the authors for a review copy of this book after seeing one of the authors, Guy Kawasaki, give an online interview.

I've self-published a number of books and now I'm ready to take my work up a level with this book to hand.

I've read quite a few books on self-publishing and none of them have had as much detailed information as this one. It's full of links in all three sections, to point you to resources, tools, sites, other books, whatever you need to get you writing and to get your book "out there". Here are some of the other reasons why I loved this book:

- The summaries are not just "summaries". They add value. They include a little story, anecdote or just extra words of wisdom. This takes talent and some caring on the part of the authors.

- The book highlights that THERE ARE NO SHORT CUTS TO WRITING A BOOK. As someone who cares about books, I shiver every time I see another "Write your book in two minutes" title.

- The message is clear: write because you want to write. That's it.

- If you are an Amazon fan, then you will love the chapter "How to Navigate Amazon".

- I loved the voice the authors gave the book, with Guy as the main voice and Shawn in the background. A great example on how to give your book a voice.

- There is an in-depth look of the traditional publishing process, so that you can make an informed decision about whether it is something for you. Word of warning: the authors are heavily biased towards self-publishing even though Kawasaki has had most of his books published by traditional publishers.

- The advice is specific and realistic.'"Lots of people tell me I'm a good writer" Let's dissect this. Exactly how many is "lots"?
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2 of 2 people found the following review helpful
5.0 out of 5 stars Look no further! 15 Dec. 2012
Format:Kindle Edition
Want to write a book? Want people to read it?

This is it then.

Guy and Shawn have simply produced a brilliant book. Not only do they manage to relay (at times) fairly technical and conflicting information of the publishing world - but APE is such a delight. Guy's inimitable light and humorous style both makes his books entertaining page-turners as well as giving daunting topics a much more approachable feel.

Without going into great detail on the contents, I will say that the chapter on "Self-Publishing Issues", where all the potential mistakes the rookie self-publisher can make, is well worth the cover price alone.

Ever since discovering the magic of books, I have personally dreamt of writing and publishing my own. I leapt at APE, hoping it could prove to be a major stepping stone to fulfilling this goal. It certainly delivered. I feel fully equipped to confidently take on this challenge in the coming year.
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5.0 out of 5 stars Writers - join the e-revolution! 10 Feb. 2013
Format:Kindle Edition
The energy for revolution is with us, all across the world. A chip of it has lodged in me. Fed up with traditional publishing - my first book's publication having been a less than satisfactory experience - I recently decided to take up a colleague's offer to publish my next two books in electronic form via the upcoming publishing arm of his established Web business.

Right on cue (were you guys spying on me?) an email with a free review copy of this book popped into my box. It is a real gift to any writer embarking on the e-journey. As the authors put it:

" Ebooks and tablets are rearranging the publishing landscape...."

This being the case, writers of all levels of experience need help and guidance in navigating territory with which Kawasaki and Welch are thoroughly familiar. They have brought extensive experience together with considerable expertise, honesty, humour, clarity and practicality, pointing out that
"...a successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur--or APE....."

Having done so, they spend twenty-nine easy to read, well laid out chapters covering with great thoroughness and at times brutal honesty (don't flinch! Trust me, we need this at times) the processes of writing a book, editing it (their advice: don't do it yourself alone. Get objective, quality outside help), financing it, distributing, selling, pricing, marketing, and promoting. No stone, as far as I can see, is left unturned.

I followed their advice by doing a fairly quick initial read-through. I then cut and pasted a brief ten-page summary to print out, so that I could see at a glance which chapters are most relevant for future perusal.
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Most Recent Customer Reviews
4.0 out of 5 stars I like it
Great book for authors and self-publishers.
Published 5 months ago by Ravi Warrier
5.0 out of 5 stars A great overview of book publishing for beginners
Thanks Guy and Shawn. I am about to embark on a self-publishing project. I have already written a draft of my book in Word having started work on it two years ago. Read more
Published 6 months ago by Thomas
5.0 out of 5 stars Five Stars
This book is brilliant... a must and a bible for anyone who wants to get into self-publishing.
Published 6 months ago by Attila Márton
5.0 out of 5 stars Great book, deserves the effort
This book is a realistic and thorough "how-to" guide, which essentially takes budding authors step-by-step through the self-publishing process. Read more
Published 7 months ago by Kit MacLean
5.0 out of 5 stars First-class info
Don't publish your own book without reading this first! A great resource and a cheerleader for indie (artisanal) publishing. Read more
Published 9 months ago by Emma Clark
5.0 out of 5 stars Reference Book for all those who are serious about publishing!
This book is well written jump packed with useful tips and strategies on how to publish and sell your books. Read more
Published 9 months ago by Nigel4Christ
5.0 out of 5 stars Great Publishing Primer
Guy Kawasaki provides a good primer on how to create, edit and publish your first book, without the need for a "traditional" publisher.
Published 9 months ago by IanGSY
4.0 out of 5 stars Thank goodness this book is available to help anyone trying to...
This book has really helped me in my effort to become an indie author. There is so much to figure out when you are trying to learn how to self-publish and this book has been one of... Read more
Published 10 months ago by Lisa Devaney
5.0 out of 5 stars Awesome!
This is a brilliant guide to all things for small/indie/self publisher. Great sound advice. Does what it says on the tin! Read more
Published 12 months ago by Google chat user
5.0 out of 5 stars Great for all authors
The information here is great for authors. Guy and Shawn give one lots of current resources for anything that touches publishing--from author platforms, to handy websites, to... Read more
Published 12 months ago by Eagle Reader
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