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AKQA Ideas: Vol 1 Hardcover – Aug 2004


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Product details

  • Hardcover: 100 pages
  • Publisher: AKQA Ltd (Aug 2004)
  • Language: English
  • ISBN-10: 0954825705
  • ISBN-13: 978-0954825706
  • Product Dimensions: 27.6 x 23.6 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 138,941 in Books (See Top 100 in Books)

Inside This Book (Learn More)
First Sentence
"Gamers don't really want to hear about Nvidia graphics cards, Dolby 5.1, built-in hard drives, or other technicalities," says Guy Wieynk, group account director and resident Xbox maven at AKOA. Read the first page
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8 of 12 people found the following review helpful By Gino Mainolfi on 25 Feb 2005
AKQA paved the way for many agencies and is considered to have "written the book" on digital marketing and e-commerce, without ever having actually written a book. Considering then that the agency's roots are in digital, it is more than a little ironic that with this book AKQA has created something analogue. Perhaps more intriguing is that the introduction to the book makes no mention of websites, mobile, online advertising or any other digital media. On closer inspection though the authors reveal why - "this book is about ideas", reads the introduction. The contents pages are more revealing. Instead of being linear and sequential as you would normally expect to find in a book, they more closely resemble that of an interface, featuring 21 framed projects, each complete with its own caption describing what's behind it. Clearly this is not a book that is meant to be read using the traditional method of starting at the beginning and proceeding to the end. Instead - and fittingly - it's more 'interactive', to encourage casual browsing in keeping with the spirit of the medium the book celebrates. Hence why some of the projects featured are described in detail, while others are much leaner. Yet despite the fact that this book is published by an agency, the writers have succeeded in making it celebratory , without making it self-congratulatory. What makes it enjoyable to read is that at times it is witty and self-deprecating in equal measure. And while the content is interesting, insightful and original, the real beauty is in the design - it is striking and fresh, raising the stakes to another level. A merger of authoritative content and style, where new media melds with old.
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5 of 9 people found the following review helpful By A Customer on 28 April 2005
This is a collection of work, mainly websites, by a a digital agency called AKQA, who I have now learned work for some of the worlds biggest and best known companies. It's a beautiful book. However, it claims to be more than that - it's all about "ideas", which is a hefty claim. However, with this set of examples of their work AKQA manage to bring some real creative insight, and it I've found it an to be a fascinating read.
I was really impressed, however, when I found the sites online and saw how incredibly their people have managed to bring these ideas to life. They have some talented people there. I have dabbled with Flash, (the package used to develop many of these sites), as part of my job, and I must say I am stunned at the sheer ability of those guys. I will definitely be looking out for them and they have inspired me to up my own skills in the area.
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6 of 18 people found the following review helpful By A Customer on 10 Nov 2004
If you're interested in marketing and in particular new media, then this is a book for you!
The book contains real life examples of work developed by the agency - AKQA. All the big names feature, Nike, Microsoft, Xbox, etc... It's beautifully put together and gives a real insight into how ideas come to life, and what effect they actually have in the real world. Definitely worth reading if you're in the industry and what's more, looks great on your coffee table!
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