ABC's of Relationship Selling w/ ACT! Express CD-ROM: With ACT! Express CD-ROM [Paperback]

Charles M. Futrell (Author)

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Product details

Paperback: 580 pages
Publisher: McGraw-Hill Higher Education; 7 edition (1 Mar 2002)
Language English
ISBN-10: 0072550988
ISBN-13: 978-0072550986
Product Dimensions: 25.1 x 20.3 x 2 cm
Amazon Bestsellers Rank: 4,661,431 in Books (See Top 100 in Books)

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Product Description

ABC’s of Relationship Selling is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Up-john, and Ayerst and from the author’s sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This affordable, brief paperback contains a wealth of exercises and role plays is perfect for a selling course where professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.

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