The ABC of SEO (Paperback)

THE ABC OF SEO (SEARCH ENGINE OPTIMIZATION)
INTRODUCTION
WHAT IS A SEARCH ENGINE?
WHAT IS SEARCH ENGINE OPTIMIZATION?
Enter the Black Hats
SEARCH ENGINE OPTIMIZATION FIRMS
SELECTING AN SEO FIRM
HOW MANY SEARCH ENGINES ARE THERE?
A THREE CORNERED FIGHT 7
ALGORITHMS
ALTAVISTA
AltaBusta
ANCHOR TEXT
Heuristics
Common Errors
How important is Anchor Text?
Google Bombing
Anchor Text vs. PageRank
Google Search Operators
BANNING
Analysis
Relisting
Reporting SEO Spam
BLACK HAT SEO
Search Engine Guidelines
CLOAKING
Agent Delivery
IP Address Delivery
COMPETITION
Analysis Techniques
CONTENT MANAGEMENT SYSTEMS (CMS)
Dynamic URLs
Outbound-Links
Icons
Sessions and Authentication
Forums
Site Maps
Security Holes
CONTENT TARGETED ADVERTISING
AdWords and AdSense
AdSense Optimization
Scams and Click Fraud
ClickBots
Other CTA Programs
AdSense Sandbox
DATABASE DRIVEN CONTENT
DIRECTORIES
Submission
DMOZ and Yahoo! Directory
Zeal
Paid Submissions
Other Directories
DOMAIN CLOAKING
Problems with Framesets
DUPLICATE CONTENT
ENTRY AND EXIT PAGES
EVERFLUX
FLORIDA UPDATE
What Happened?
Money Words
Optimization Filters
CIRCA
Post-Florida
FRESHBOT AND DEEPBOT
GOOGLE
Technology
Content Targeted Advertising
IPO
Optimizing for Google
The Googledance
Google’s Beauty Pageant
Googleblog
HIDDEN PAGES
HILLTOP ALGORITHM
Expert or Authority Sites
INBOUND LINKS
Press Releases
Cross-Linking
Relevant Anchor Text
Web Directories
Wikis, Blogs and Forums
Buying Links
INTERNAL LINKS
Image Links
Home Page
Hyperlink TITLE Attributes
JUMP PAGES
Meta Refresh
JavaScript Redirects and TrafficPower
Microsoft
WebPosition Gold
Creating a Jump Page
KEYWORDS
Popularity and Competition
Accidental Keywords
Rankings and Click-Throughs
Keyword Effectiveness Index (KEI)
Optimization
Multimedia
KEYWORD DENSITY
Keyword Stuffing
LINK FARMS
LocalRank
MISSPELLINGS
Domain Names
Common Misspellings
Automatic Correction of URLs
MICROSOFT NETWORK (MSN) SEARCH
Optimizing for MSN Search
NEWSFEEDS
MyYahoo!
News Search
Integrating Third-Party Newsfeeds
Finding Feeds
OFF-PAGE FACTORS
Inbound Links
Click Density
ON-PAGE FACTORS
Keyword and Description Tags
Non-HTML formats
OUTBOUND LINKS
PAGE JACKING
Redirects
Digital Millennium Copyright Act and Search Engines
Cyber Rights
PAGERANK
A Page with no Inbound Links
Inbound Link from a Page with many Outbound Links
Calculating Page Ranks
Hierarchical Structures
Interlinked Structures
Adding Pages
Outbound Links and PageRank Leakage
How I Learned to Stop Worrying and Love PageRank
Outbound-Links and Link Hoarding
QUERIES
Alternative Query Interfaces
RECYCLING DOMAINS
Blogs
eBay Domain Auctions
ROBOTS AND SPIDERS
Common Problems
Redirects
Robot Wrangling
Google Image Search
Google’s URL Controller
Macromedia Flash
Bad Robots
Robots Exclusion Standard
SANDBOX
Inbound-Links
Beating the Sandbox
SERPS
SITE MAPS
Outbound-Links and Page Rank Dilution
SITE RANK
Site Rank Tool
Keyword Search
Anchor Text Search
Body Text Search
Title Element Search
URL Search
Some Useful Google Query Operators
SPAMMING
Blog comment, guestbook and member list spam
Referrer spam
Keyword Spam
Reporting Spam
STEMMING
STOP WORDS
TOPIC-SENSITIVE PAGERANK
TRAFFIC ANALYSIS
Limitations of Log Files
Analysis and Search Engine Optimization
Robots/Spiders
Page Requests
Error Pages
Geographic Information
Paths
Referrers
Keywords and Phrases
AWStats
Mach5 Analyzer
SamSpade
Summary
UNIFORM RESOURCE LOCATORS (URLS)
Domains
Multiple Domain Names
Shadow Domains
Domain Redirects
Domain Rewriting
Domain Registering
VALIDATION
Benefits to Optimizers
WEB AUTHORING TOOLS
Cascading Style Sheets
X (CROSS) LINKING AND LINK EXCHANGES
Cross Links and PageRank
Link Campaigns and Reciprocal Link Management Tools
Dirty Tricks of the Cross Linkers
YAHOO!
Optimization Specifics for Yahoo!
ZERO PAGE RANK (PR0)