Bought this after last year when I needing to borrow a snow shovel to dig out my parked car away from home.
I bought the kit for £15, the shovel on its own was around £10, so thought the high visibility jacket, torch and blanket on top would be worth it.
The shovel itself is metal and good quality, folding up easily. The torch is very bright considering its only small, more useful for looking under the bonnet of the car or for use in the car, rather than hiking for help. The jacket, well its a jacket, one size fits all. The blanket would be good for 1 person, but it is relatively thin foil, and maybe worth using alongside a normal blanket if you were planning ahead, but as an emergency use thing you couldn't grumble.
The entire kit comes in a small bag, which would fit in the spare wheel/tools/jack area in your boot, so ease to just leave in the car for an emergency.