A first aid kit is required for European driving (should the police there stop you without one you may be fined)). On the basis of this alone, I purchased this for overseas motoring.
Although it looks the part, the contents are really quite limited. I am however not unhappy with it, as it was purchased purely to comply with overseas law. On the basis of value for money however, most supermarkets do a much more extensive kit for similar money (I have purchasaed one in the past which ended up very well used within the house, not car).
Not really recommended.