Amazon.co.uk: A primer on CRM

A primer on CRM
A Listmania! list by Enrique Dans, MBA, Ph.D. (Madrid, ES)

1. The One-to-one Future: Building Business Relationships One Customer at a Time by Don Peppers

The list author says:
	"The pioneer, still fantastic after thirty Interner years"

Used & New from: �0.01

(1 customer review)

2. Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age by Don Peppers

The list author says:
	"The sequel, less conceptual, more practically-oriented, a good complement of the first one"

Used & New from: �0.01

(1 customer review)

3. Permission Marketing: Strangers into Friends into Customers by Seth Godin

The list author says:
	"Defines the concept of permission marketing, a key idea in designing CRM strategies. Good for ayone interested in Marketing as a whole."

Used & New from: �0.94

(22 customer reviews)

4. Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing by Frederick Newell

The list author says:
	"One of the best books I know to get to convince a traditional marketer about the goodness of CRM"

Used & New from: �0.01

(3 customer reviews)

5. One to One B2B: Customer Development Strategies for the Business-to-business World by Don Peppers

The list author says:
	"CRM is not just for consumer products... in B2B can make even more sense"

�9.74 Used & New from: �3.17

(2 customer reviews)

6. Customers.Com: Create a Profitable Business Strategy for the Internet (Century business) by Patricia B. Seybold

The list author says:
	"The author has helped to put together some of the most sounding CRM strategies in several industries... is highly recommendable to see her take on CRM"

Used & New from: �0.01

(13 customer reviews)

7. Customer Intelligence: From Data to Dialogue by Sean Kelly

The list author says:
	"Extremely timely and interesting when it comes to understand the role of CRM in a world where all customers have their own "Speakers' Corner" and we can engage in conversations with them anytime."