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A new book called the 'A to Z of Mod', being published on 23 April by April and written by Mod experts Paolo Hewitt and Mark Baxter, apparently touches on every facet of the fad. And, particularly knowing Hewitt's obsession with all things Mod, it should be a decent addition to any style-savvy man's coffee table. --Menswear Buyer, March 2012
In a new book, The A to Z of Mod, authors Paolo Hewitt and Mark Baxter (aided by a foreword from actor Martin Freeman, who merits an entry in their too-cool-for-school alphabet), explore the sartorial, societal, and cultural aspects of Mod. You'll find everything here from Vespa scooters, Northern soul and Twiggy, to amphetamines, jazz, parkas and Fred Perry shirts. --The Scotsman, April 2012
In a new book, The A to Z of Mod, authors Paolo Hewitt and Mark Baxter (aided by a foreword from actor Martin Freeman, who merits an entry in their too-cool-for-school alphabet), explore the sartorial, societal, and cultural aspects of Mod. You'll find everything here from Vespa scooters, Northern soul and Twiggy, to amphetamines, jazz, parkas and Fred Perry shirts. --The Scotsman, April 2012
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For some Mod means a way of life: London clubs and Lambrettas, cigarettes and speed. For others it's clothes: trim suits, sunglasses and loafers. Combining style savvy with cultural anthropology, this guide to the many aspects of Mods takes an alphabetical approach to the most enduring of youth cults. Beginning with A bout de souffle and ending with Zoot Money, authors and Mod experts Paolo Hewitt and Mark Baxter touch on every facet of the fad. Entries such as Eel Pie Island, Otis Redding, Mary Quant, and Ready Steady Go give intriguing background information, history and facts, while colourful illustrations bring Mod style to life. Style hounds, pop music fans, and Anglophiles of all ages will be entertained and inspired by this book that proves that, while 'mod'-ernism has gone through several phases, it's never gone out of style.
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4 of 4 people found the following review helpful
Format:Paperback
It's fair to say that some of the previous attempts to sum up Modernism - Britain's most enduring youth cult - have fallen well short of the mark. It's an extraordinary omission - especially as Mods were (and are) renowned for an almost obsessive attitude towards detail. From cycling shirts to tonic suits, cappuccino to amphetamines, Mods employed a fastidious approach to their style; compromise never once an option.
With the genre fast approaching its half century, it's gratifying to see that Paolo Hewitt and Mark Baxter have created the ultimate guide to the movement with "The A-Z of Mod". Both clearly schooled in the art of fine taste and presentation, it's an encyclopaedia of all things Mod that should please - as well as inform - all of those who share an interest in this extraordinary lifestyle.
Liberally illustrated and pleasingly accessible, the book's text is sharp and to the point - never once underestimating its subject matter. With the potential for another Mod explosion bubbling away in the background, the book will act as the primer for anyone wishing to embark on the journey that's enchanted numerous generations. Equally, for those of us who've immersed ourselves in Modernism in varying degrees - there's enough new material here to re-engage us with what drew us in originally.
Cool, clean and hard - Modernism's journey into the future is assured by a book such as this.
With the genre fast approaching its half century, it's gratifying to see that Paolo Hewitt and Mark Baxter have created the ultimate guide to the movement with "The A-Z of Mod". Both clearly schooled in the art of fine taste and presentation, it's an encyclopaedia of all things Mod that should please - as well as inform - all of those who share an interest in this extraordinary lifestyle.
Liberally illustrated and pleasingly accessible, the book's text is sharp and to the point - never once underestimating its subject matter. With the potential for another Mod explosion bubbling away in the background, the book will act as the primer for anyone wishing to embark on the journey that's enchanted numerous generations. Equally, for those of us who've immersed ourselves in Modernism in varying degrees - there's enough new material here to re-engage us with what drew us in originally.
Cool, clean and hard - Modernism's journey into the future is assured by a book such as this.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This book looks small, but is packed full of pages dedicated to the many facets of 'Mod'. A must to read and digest ...it really brings home to you, what 'Mod' from the early 60s was about. It all started with your 'attitude' and what you wanted out of your life and the route you wanted to take, as you went about your daily life. Buy, buy, buy.
Format:Paperback|Amazon Verified Purchase
Very good way of getting to know the things that matter about the history of Mod good to see stuff i have aquired over the years tootal scarves, albums , clubs i used to visit etc ! Still modding away at 65 yrs !
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