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Product Description
Product Description
A practical introduction to typography, this book analyses the basic principles and applications of type. From measuring type and classifying typefaces to organising text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised and a series of useful exercises to help readers put basic principles into practice. Engagingly written, this book is an invaluable resource for all students of graphic design and typography.
About the Author
John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practising graphic designer and teacher for the last twenty-five years.
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First Sentence
As Eric Gill said, letters are things, they are not pictures of things. Read the first page
Front Cover | Table of Contents | Excerpt | Index | Back Cover
As Eric Gill said, letters are things, they are not pictures of things. Read the first page
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Front Cover | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
8 of 9 people found the following review helpful
Format:Paperback
Im currently a student studying Graphic Design and needed this book for a brief that involved typography. I found it exstremly useful especially in areas such as the anatomy of type as it clearly identifies all the different parts of type. I havent put it down since. This book is packed full of information and will provide any beginner with the knowledge they need to succeed. It deffinetly takes pride of place of my book shelve. I recommend any person using typography in their work to buy this book.
Format:Paperback
I study Graphic Communications at university, and this book is really helpful with understanding typography and how to use it correctly. It's easy to read and actually teaches the reader.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
8 reviews
10 of 11 people found the following review helpful
Typography 101
17 April 2004
Format:Paperback
I found this book to be an excellent, well organized, and easy to use tool in learning the history, classification, and organization of type. It is a great text for anyone starting out in the design field as well as for the experienced designer. I never knew exactly how much care and detail went into properly setting type until I got into this book. Mr. Kane has included excellent visual examples and some extremely useful exercises to help illustrate each subject covered in the text. The book flows very well and is a pleasurable read, and there is always something new for your eyes to take in on the next page.
I had the pleasure of taking two classes taught by Mr. Kane, and he definately knows typography backwards and forwards. He, as well as his book, is a wealth of knowledge for the aspiring designer.
8 of 10 people found the following review helpful
Very modern and practical
3 Feb 2003
Format:Paperback
A great book that introduces to the beginner many of the sensitivities that one ought to have when working with type.
It gives many great practical examples and exercises that makes one appreciate type on many levels.
As one who is taking a class in Typography, this is a great book to have by one's side.
2 of 2 people found the following review helpful
A very practical guide
9 July 2010
Format:Paperback|Amazon Verified Purchase
John Kane is both an old-school typographer, but has also been a teacher for many years. It shows in this work. It is a simple book, sometimes with a single image on each page. But yet it manages to convey many difficult typographical principles quickly and effectively. The format could be read in an afternoon, but re-read many times. He makes it all seem easy and light.
Highly recommended for beginners, or those wishing to brush up on the fundamentals.
Highly recommended for beginners, or those wishing to brush up on the fundamentals.
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