In my experience there are two types of people who are drawn to photography. One group focuses on the experience of the individual image. The other group, focuses less on the individual image and more on the overall impact -- either the ability of the photographer to create a consistent style that runs through the images or the way that the images are sequenced. In very rare cases, like Robert Frank's American's, one gets the lucky combination of both stunning individual images and stellar sequencing.
Individuals fixated on the power of the individual image will find more pop in other places. But, for those interested in how images are put together and sequenced, this is the most important project of the past decade. Graham has achieved the rarest of accomplishments -- stretching the boundaries of the media. I've only had my copy for a few days, so I can't comment on how often I'll return to it. But I can say, without hesitation, that it is a unique experience not to be missed. With over 150 years of photobooks in print, Graham has managed to create something fundamentally new.