The book A Modest Proposal, written in the first instance by Swift in pamphlet form, is a wonderful piece of social commentary. The reviewer "a reader" appears to have completely missed the point, however, in not recognising the desired effect of this pamplet on the citizens of London. Plagued by crime and poverty, London of Swift's time was a place run as an autocracy, with many politicians and other people with high and influential social standing of a mentality far removed from reality. Swift's intended readership was these people, of upper middle and higher status, and in offering them a "solution" to the problems involved with mass poverty and crime, was actually illuminating their own misconceptions and haughtiness concerning the issue. His "modest proposal" was designed to shock and cause a reconsideration of opinion, rather than to amuse in the same way a horror film does today. Indeed, it is in this fashion that Swift is one of the first employers of "shock tactics" in politics.