I am a writer, not a designer, however I found this book has a wealth of information that can be applied across disciplines. I have used this book extensively to create a portfolio of my work that is visual, so I can show my audience the creative processes I have used to create my work (whether they be my publishers, readers, or listeners at events).
I particularly found the case studies within the book great reading, it brought the text to life and helped me to relate to the beauitful graphics and imagery that are littered throughout this guide.
Well worth a read, for anyone who works, loves or admires the creative industries.