Amazon.co.uk Review
The integration of the world economy is not only reshaping business but also reordering the lives of individuals, creating new social classes, different jobs, unimaginable wealth, and, occasionally, wretched poverty. From Washington to Beijing, politicians are increasingly defined in terms of their attitudes toward globalisation. The key political arguments of the next few years--between Islam and the West, Eurosceptics and Europhiles, the new left and the old--will all be variations arising from one underlying conflict: the one between globalisers who want to see the world reshaped in their own image and traditionalists who want to preserve fragments of traditional culture and local independence.
Micklethwait and Wooldridge are advocates of the former, not the latter. In A Future Perfect--a rich synthesis of anecdote, analysis, and argument--they make a strong case both for globalisation's economic benefits and its classically liberal underpinnings. They acknowledge frustration with public debates over globalisation that "always seem to involve a shuttered textile factory in South Carolina, never a young African child sitting at a computer; always a burning Amazonian forest, never a young Brazilian investment banker; always The Lion King or the Spice Girls, never the Guggenheim Museum in Bilbao." A Future Perfect relentlessly reports the upside of globalisation--the book is full of stories--and makes the vital point that more than economics is at stake. At bottom, write Micklethwait and Wooldridge, the issue is freedom. They bemoan "restrictions on where people can go, what they can buy, where they can invest, and what they can read, hear, or see. Globalisation by its nature brings down these barriers, and it helps to hand the power to choose to the individual." Like a good article in The Economist, A Future Perfect is well written and concise. It also renders complicated subjects understandable, and has the welcome effect of making readers feel more intelligent for having cracked its spine. Much has been written about globalisation; this book may be the best of the lot thus far. --John J. Miller
Independent
The Times
The Industry Standard
Tom Peters
Foreign Affairs
Sunday Telegraph
Sunday Times
Product Description
From the Publisher
About the Author
Excerpted from A Future Perfect by J. Micklethwait, A. Wooldridge. Copyright © 2000. Reprinted by permission. All rights reserved.
This book has two aims. The first is to apply some order to the maelstrom of facts, images, and opinions concerning globalization. In part, that means unravelling some of the myths that have built up about it: that it is ushering in an age of global products, such as Coca-Cola (which, incidentally, has to tweak its formula just to keep the citizens of different parts of Japan happy); that it has killed inflation and changed the rules of economics; that big, global companies will crush their smaller rivals; and that geography means nothing in an age of rootless capitalism. Rather than treating globalization as one great coordinated movementor, even more misleadingly, as an accomplished factwe will argue that it should be seen as a series of waves, rather like the industrial revolution. The winds driving globalizationthe digitalization of information, the collapse of trade barriers, even the spread of pop musicare real enough, but the world economy remains much less integrat!
ed than either the proponents of globalization or its critics admit.
By some measurements, the world is not that much more global than it was a century ago: Much of the final quarter of the twentieth century was spent merely recovering ground lost in the previous seventy-five years. And, even after that recovery, talk of a global village still seems far off the mark. In some cases, observers have ignored what might be called the undertow: the way in which the same tide that seems to bring people together can also divide them into ever smaller groups. For instance, multi-channel television has spawned not only global networks such as CNN and MTV but also countless small community stations.
The most common mistake of those who talk about globalization as a fact has been exaggeration. Capital slips round the world ever more easily but not in the frictionless way that Asian dictators fear. Most labour markets remain stubbornly national. Even in the richest countries, many markets for products still stop at national borders: A Canadian province trades twelve times as many goods and forty times as many services with another Canadian province than it does with an American state of similar size and proximity. In the supposedly open European Union, people are still six times more likely to trade with their fellow nationals. Industries have an irksome but entirely sensible reason for sticking to certain areas: For example, there are plenty of cheaper places to locate a film industry than Hollywood, but none of them has the same people. And a surprising number of basic products come from local sources. Nearly all of Americas lightbulbs are still made inside the country, !
largely because the transport costs are too high to justify moving the factories elsewhere.
No matter how many times American politicians summon up images of a world that has slipped out of their control, macroeconomic statistics tell a different story. Events overseas usually have only small direct bearings on jobs and growth in the United States. If, for example, Japan gave up buying American products entirely, it would knock just 1 percent off Americas gross domestic product (GDP); indeed, exports to the whole of Asia account for just 2.5 percent of Americas economy. When the economies of Asia collapsed in 1997, the Dow Jones Industrial Average juddered but then continued its upward surge. The chief significance of the event for brokers was not the international notion that exports would go down but the domestic one that it might dissuade the Federal Reserve Board from raising interest rates.
Yet if exaggeration is a problem, so is undue scepticism. Globalization might not be a fact, but something clearly has changedor, more accurately, evolved. Bill Clintons first reaction to Thailands problems in 1997 was dismissive: He followed what might be called the Nixon doctrine, so memorably encapsulated in that presidents statement that he didnt give a f**k about the lira. But Clinton soon had to admit that the problem was more contagious, and by September 1998 he was calling the Asian collapse the biggest financial challenge facing the world in half a century. Meanwhile, the chief executives of big Western companies had similar epiphanies. Many began by saying that Asia accounted for only a small share of their profitsusually no more than a tenthbut soon they confessed that they had been relying on it to provide a much greater proportion of their expected profit growth (often twice as much)
.
Meanwhile, economic initiatives such as NAFTA are beginning to blur the boundaries between countries. As we shall see, that does not mean that the nation-state is doomed to wither away, but it does mean that politicians have to re-examine some of their assumptions about the role of government. Even without creating a borderless utopia (or hell), even without achieving full realization, globalization has clearly changed the points of reference of modern politics.
That brings us to the second aim of this book, which is to make the intellectual case for globalization. For many economistsperhaps too manythat project is too easy to waste time over. Of course globalization makes sense: It leads to a more efficient use of resources; any student who understands the basic tenets of comparative advantage understands that. Though hard to dispute, this argument seems inadequate for two reasons. First, it fails to confront the harsh questions concerning those people who lose on account of globalization, not just economically but socially and culturally. And, second, it undersells globalization: The process has not to do only with economic efficiency; it has to do with freedom. Globalization offers the chance to fulfil (or at least come considerably closer to fulfilling) the goals that classical liberal philosophers first identified several centuries ago and that still underpin Western democracy.
--This text refers to an out of print or unavailable edition of this title.