As a business owner I found Peter's book highly useful, informative, practical and entertaining. I say 'practical' because it contains the kind of stuff which will either make or break my business. When reading it, it not only helped me understand the types of IP (rights and issues), it also prompted me to take action in a number of areas in order to protect my IP... and exploit it. I can't think of any buisness nowadays that can trade successfully without taking into consideration IP issues. This book is therefore extremely timely and beneficial, to both entrepreneurs / business owners and lawyers. Thanks Peter for such a fabulous and witty read!
Chrissie Lightfoot
The Entrepreneur Lawyer
(of the naked kind)