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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
This book gives a very honest account of the difficulties faced by graphic designers. It shows the working process of how the designs are produced not only the final outcome. All in all a very good book to have on your shelf if you are interested in design.
4 of 6 people found the following review helpful
Format:Hardcover
For someone around in the late 80s and early 90s 8vo's work had a real impact on your life from club flyers to the bill of your new fangled cell phone. They did cutting edge design just as technology shook up the design work, it is hard to imagine how the Mac and Quark Xpress allowed 8vo's style using typography as an expression in itself to be co-opted by the masses.
An essential read for anybody who has worked in an agency or has an interest in design and technology.
An essential read for anybody who has worked in an agency or has an interest in design and technology.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
9 of 9 people found the following review helpful
A great read that focuses on process rather than product.
19 Jan 2006
Format:Hardcover
This is a really interesting book that breaks the common mould of graphic design career reviews. The usual "slide show" of finished posters/books/etc is shunned in favour of a deeper look at the thought process & physical development behind selected work.
The book is by Mark Holt & Hamish Muir -the principals in 8vo from around the time of its inception in the early 80s until its eventual closure in 2000. In this time they most notably worked for Factory Records, the Museum Boijmans Van Beuningen, "Flux" music festival & Holt Hinshaw Pfau on very open, unconstrained briefs to design posters & other printed material. On these "creative" (as some would have it) briefs, they applied their own interpretation of rational "international style" - resulting in some of the best graphics of the era. However, the more interesting aspects of this book are their application of grid systems & rational design process to more everyday items - such as phone & water bills.
The book openly shares their exploration of intellectual & physical process behind a form of graphic design that shied away from using images, and through that mechanism, the reader is introduced not only to how they produced graphics - but what "design" meant to them. When everything in the late 1980s was "designer", 8vo described themselves as "visual engineers" rather than "designers". With this exploration, the reader should come away with an appreciation of the process behind credit card bills as much as an appreciation of the aesthetics of a good type-based poster.
The book is dimensionally small, but does come in at over 500 pages. It is very well designed & features 5 essays from esteemed designers. If you are looking for a glossy career retrospective - this isn't your book. If you are looking for a fantastic insight into the process behind great design, then it is!
The book is by Mark Holt & Hamish Muir -the principals in 8vo from around the time of its inception in the early 80s until its eventual closure in 2000. In this time they most notably worked for Factory Records, the Museum Boijmans Van Beuningen, "Flux" music festival & Holt Hinshaw Pfau on very open, unconstrained briefs to design posters & other printed material. On these "creative" (as some would have it) briefs, they applied their own interpretation of rational "international style" - resulting in some of the best graphics of the era. However, the more interesting aspects of this book are their application of grid systems & rational design process to more everyday items - such as phone & water bills.
The book openly shares their exploration of intellectual & physical process behind a form of graphic design that shied away from using images, and through that mechanism, the reader is introduced not only to how they produced graphics - but what "design" meant to them. When everything in the late 1980s was "designer", 8vo described themselves as "visual engineers" rather than "designers". With this exploration, the reader should come away with an appreciation of the process behind credit card bills as much as an appreciation of the aesthetics of a good type-based poster.
The book is dimensionally small, but does come in at over 500 pages. It is very well designed & features 5 essays from esteemed designers. If you are looking for a glossy career retrospective - this isn't your book. If you are looking for a fantastic insight into the process behind great design, then it is!
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