89 is the sum of many musical parts welded together in idiosyncratic style by New York musical maverick, producer and drummer Chad Curlow. Comparisons to Pharrell and Beck, although partly justified, also do him a disservice as his sound occupies it's own unique corner of the sonic spectrum defying easy categorisation and I for one like it loads.
Forget song structures you've known and loved Kotchy has got production attention deficit disorder and his own distinct musical plan but somehow it all makes sense. Glitch hop morphs into ambient noodlings, dubstep goes pop, demented electronica segues into love songs and r&b gets a sampledelic techno makeover as Kotchy weaves his `on the fly' studio magic whilst softly vocalising his take on life, modern America and relationships often with his tongue in his cheek.
Big tunes include the skanking 8bit cod reggae pop perversion of `Check Out My Keychain", the tender audio caresses of `Falling In love' with its classical string samples, hip hop beats and gentle vocals. Look out for `One For The Money' where mutated vocals, funk horn samples, scratches, 80's synth lines, Kotchy's voice and live drums jump into the bath together and harmoniously soap each others backs whilst the 6 minute stylistically schizophrenic epic `Shake' perfectly encapsulates the constantly morphing eclectic nature of the album.
In between the longer tracks providing the spine of the album there are all manner of shorter wobbly beat excursions, ambient noodles, twisted soul and electro glitch pop that create a varied topography in this trip down the river of Kotchy's imagination. But like all journeys this album has a beginning and an end and although the going isn't smooth I recommend you stay in the boat until the end to fully appreciate the genius in this man's musical madness.