59 Seconds: Think a little Change a lot [Kindle Edition]

This is an easy and enjoyable book to read - the kind that you can dip in and out of, picking up interesting tips along the way. For each topic, Wiseman discusses a number of research experiments (both his own and ones done by others) and then gives a number of concrete suggestions on how you can quickly implement these findings - although 59 seconds is often a stretch. And why the title of this review? Because one of the things I learned from reading this book was the fact that if you've just had a caffeinated drink, you are far more likely to be swayed by someone else's opinion!

The book is based on the premise that quick techniques can sometimes be surprisingly effective at helping us to change and explains (based on research studies) which ones work and which don't. Some examples that I found interesting were:
- a simple five day writing exercise that can lift your mood for several weeks (essentially a more structured gratitude diary)
- how spending money on experiences is a far more effective way to make yourself happy than spending it on things
- how punching a pillow to relieve anger actually increases your anger, while sitting quietly and thinking about how you benefited (or at least learned) from the experience has the opposite effect
- conversational techniques that can build instant rapport on a first date (the trick is to use topics that create intimacy)
- exercises to stimulate the unconscious mind that lead to better decision making
- simple tests to assess your child's emotional intelligence.

Like Quirkology: The Curious Science of Everyday Lives, the book also has lots of facts that seem to have been included just because they're interesting. So we learn that people with bumper stickers are more aggressive drivers, that having a photo of a baby in your wallet significantly increases the chance of it being returned if you lose it, that your initials can influence your life expectancy and that adding plants to an office increases the number of creative ideas that employees will have.

The chapter list gives a good indication of the subjects covered in the book:
1. Happiness
2. Persuasion
3. Motivation
4. Creativity
5. Attraction
6. Stress
7. Relationships
8. Decision Making
9. Parenting
10. Personality

Richard Wiseman has journeyed into the badlands of self-help books with a train of porters carrying academic research on what actually does work when it comes to fulfilling all those rather grandiose goals(losing weight, finding (or indeed fighting as I first typed) the perfect mate, or becoming hugely rich and impossibly attractive). One effect of this is that he packs a lot more advice into the book because the researchers finish off rather quickly some of the wackier (but sadly ineffective) theories that are often used to pad out self-help manuals.

The book therefore has at least two uses. Firstly, it is amusing to see what does work and why it might work (one needs to be careful in assuming the rationales have the same degree of scientific rigour). Secondly, there is some very good advice in here if you want to deal with various problems. My favourites are smiling in front of the mirror with a pencil between your teeth (increases well-being) and the starting a difficult task so you get sucked into finishing it (defeats procrastination). Something that entertains and informs, I recommend it.

If you don't want to buy this book, you can read this summary to get an idea of what is preached in the book.

When people can afford the necessities in life, an increase in income does not result in a significantly happier life. Part of the reasons is that we all get used to what we have very quickly.

Talking about traumatic experience does not help but writing does! This is because people tend to be more systematic solution based during writing.

You don't know what you've got till it's gone! It means you can re-create happiness by going out of the environment and entering it so that the joy of getting something first time re-appears.

Experiential purchase provides greater happiness.

If you want real retail therapy, help yourself by helping others.

In interview, likeability is more important than qualification and work experience.

Bystander effect - The more people who are around when a person is apparently in need of assistance, the lower the likelihood that any one person will actually help!

If you want maximum return for your investment (donation, act of favor etc.), ask for return favor quickly else recipient will forget it.

If you have a photo of a baby in your wallet, you are more likely to get it back if lost.

To achieve your aims and ambitions, there are four key techniques that will help you succeed: having the right kind of plan, telling your friends and family, focusing on the benefits, and rewarding yourself each step of the way.

Looking at greenery, plants etc. inspires creativity.

There is a strong link between anxiety and creativity. When people feel worried, they become very focused, concentrate on the task at hand, become risk-averse, rely on well-established habits and routines, and see the world through less-creative eyes. In contrast, when people feel at ease in a situation, they are more likely to explore new and unusual ways of thinking and behaving, see the bigger picture, take risks, and think and act more creatively.

To help reduce your heart rate and blood pressure in less than a minute, go online and watch a video of a cute animal.

Being in a group exaggerates people's opinions, causing them to make a more extreme decision than they would on their own. Depending on the initial inclinations of individuals in the group, the final decision can be extremely risky or extremely conservative.

People are far more likely to agree to a big request if they have already agreed to a small request.

People who are shown the options but then kept busy working on a difficult mental activity make better decisions than others do. When the going gets complex, the mind has only a limited ability to juggle a small number of facts and figures at any one time, and so the result is not so good. Instead of looking at the situation as a whole, the conscious mind tends to focus on the most obvious elements and, in doing so, can miss the bigger picture. In contrast, your unconscious mind is much better at dealing with the complex decisions that pervade many aspects of our lives.

People regret not doing something more than doing something wrong because in the former case, outcome what might have happened are many more compared to the latter.

Satisfier - stop once you found what you wanted.
Maximiser - carry on till you get the best deal.

Happiness is wanting what you have, not having what you want.

Praise children's efforts rather than their achievements.

People who visualize themselves taking the practical steps needed to achieve their goals are far more likely to succeed than those who simply fantasize about their dreams becoming a reality.