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555 Quick n Dirty Marketing Tips [Paperback]

Jason Sullock
4.8 out of 5 stars  See all reviews (8 customer reviews)
Price: 9.99 & FREE Delivery in the UK on orders over 10. Details
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Book Description

4 July 2011
Marketing. What works? What doesn't? Find out in this down-to-earth guide covering planning, copywriting, design, event management, data, sales, email, the Internet, and Insights. All trialed and tested in the real world. Short-cut all the experimentation in one go.

Product details

  • Paperback: 98 pages
  • Publisher: lulu.com; 1st Revised edition (4 July 2011)
  • Language: English
  • ISBN-10: 1445700522
  • ISBN-13: 978-1445700526
  • Product Dimensions: 22.6 x 15 x 1.2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 1,321,134 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

I'm an Acquisition Marketing Manager for the distribution arm of a UK medical company.

Prior to taking the role I was the Acquisition Marketing Manager for Sage UK, and previously managed marketing and telesales teams with the cable TV, telephone and broadband company - ntl, working successively in the Yorkshire region, Teesside, and then promoting new technology to the small business community and the Education sector across the UK.

I've also marketed Apple and pre-press products to the print industry; and spent nearly three years developing marketing for a regional newspaper.

I live on Teesside, in the UK, with my partner Linda and two Cats Charlie and Shadow.

I'm currently working on my new project, a family history website - http://Devon-Genealogy.com

Product Description

Review

"this book is an unapologetic collection of some great marketing insights from a seasoned marketing professional." --Amazon review, 26th August, 2010

From the Author

Essentially, Marketing is all common-sense... but like most things, usually you only see it's common-sense when you're shown the why and how of what's needed.

This book will give you a head start over your colleagues or business competitors. Why? Because you won't have to learn the hard way... by many many years of trial and error. You'll be able to pick up this book and, from day one, be able to put every single tip and trick you read about into practice. This gives you a huge advantage in today's economic climate.

Enjoy...


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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars A must read and a book for real marketing 31 Aug 2010
By Mel C
Format:Kindle Edition
Being quite new to the world of maketing I found this book extreamly useful. I've been studying for a marketing qualification and most of the books I've come accross are lengthly and sometimes the content is unrealistic for 'real' marketing in the work place. This book is quite the opposite, its informative, relevant to day to day marketing and full of brilliant tips that actually work!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Worth buying. 27 Aug 2010
Format:Paperback
Working in the marketing department of a FTSE 100 company I struggle to find the time to read what I would class as "academic" marketing books - they're generally at least an inch thick, far too wordy and I find them incredibly boring.

If you're looking for a book which has practical use for those working (or wanting to work) in marketing then this gets my vote. It's easy to read, easy to carry around with you and it's full of useful tips.

I found five minutes reading the book very useful when preparing for a recent event.
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2 of 2 people found the following review helpful
Format:Kindle Edition
There are heaps of great books written on marketing yet most of them take one of two routes. Either it's a distillation of case studies from Dell, Avis and Walmart or a series of strategies purloined from the pages of the Havard Business Review.

This book doesn't do either of those things. The author offers hardly any 'high church' marketing at all. Rather, it offers some very practical tips on making your campaigns work harder. Some of the tips won't surprise you, others might. Either way, this book is an unapologetic collection of some great marketing insights from a seasoned marketing professional.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Everything you need! 5 Nov 2010
By Swoods
Format:Paperback
If you are attending marketing exhibitions or just want an overview of marketing do's and don'ts this book is exactly what you need. A great read that has given me some great tips for up and coming marketing events. Would recommend to anyone in the marketing industry.
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