Marketing. What works? What doesn't? Find out in this down-to-earth guide covering planning, copywriting, design, event management, data, sales, email, the Internet, and Insights. All trialed and tested in the real world. Short-cut all the experimentation in one go.
I'm an Acquisition Marketing Manager for the distribution arm of a UK medical company.
Prior to taking the role I was the Acquisition Marketing Manager for Sage UK, and previously managed marketing and telesales teams with the cable TV, telephone and broadband company - ntl, working successively in the Yorkshire region, Teesside, and then promoting new technology to the small business community and the Education sector across the UK.
I've also marketed Apple and pre-press products to the print industry; and spent nearly three years developing marketing for a regional newspaper.
I live on Teesside, in the UK, with my partner Linda and two Cats Charlie and Shadow.
I'm currently working on my new project, a family history website - http://Devon-Genealogy.com