Just made your big break into Marketing?
Need to write copy for a magazine? Or perhaps you
manage direct mail or email campaigns?
Whatever marketing you need to do, you'll be delighted
how much trial and error you can avoid with this book.
Here, tip after tip, you'll see what marketing works, and
Easy-read... dip and dip out at your leisure
Clear practical advice... helps you make alterations
with real improvements from day one
Tried and tested... all 'real-world' tips
- Planning & objective setting
- Understanding customer behaviour
- Writing and design
- Increasing your response
- Managing events
- Choosing good data
- Getting the best from sales people
- Evolving your marketing
- Having ideas
- Working with agencies
- The 'New Dynamics' of marketing