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555 Quick n Dirty Marketing Tips
 
 

555 Quick n Dirty Marketing Tips [Kindle Edition]

Jason D C Sullock
4.8 out of 5 stars  See all reviews (8 customer reviews)

Print List Price: £9.99
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Product Description

Review

"this book is an unapologetic collection of some great marketing insights from a seasoned marketing professional." --Amazon review, 26th August, 2010

Product Description

Starting out, or growing your business?

Just made your big break into Marketing?

Need to write copy for a magazine? Or perhaps you
manage direct mail or email campaigns?

Whatever marketing you need to do, you'll be delighted
how much trial and error you can avoid with this book.

Here, tip after tip, you'll see what marketing works, and
what doesn't

Easy-read... dip and dip out at your leisure

Clear practical advice... helps you make alterations
with real improvements from day one

Tried and tested... all 'real-world' tips

- Planning & objective setting
- Understanding customer behaviour
- Writing and design
- Increasing your response
- Managing events
- Choosing good data
- Getting the best from sales people
- Evolving your marketing
- Having ideas
- Working with agencies
- The 'New Dynamics' of marketing

Product details

  • Format: Kindle Edition
  • File Size: 126 KB
  • Print Length: 100 pages
  • Page Numbers Source ISBN: 1445700522
  • Publisher: Lulu.com; First edition (1 Jun 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003TFEOXW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #235,299 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

I'm an Acquisition Marketing Manager for the distribution arm of a UK medical company.

Prior to taking the role I was the Acquisition Marketing Manager for Sage UK, and previously managed marketing and telesales teams with the cable TV, telephone and broadband company - ntl, working successively in the Yorkshire region, Teesside, and then promoting new technology to the small business community and the Education sector across the UK.

I've also marketed Apple and pre-press products to the print industry; and spent nearly three years developing marketing for a regional newspaper.

I live on Teesside, in the UK, with my partner Linda and two Cats Charlie and Shadow.

I'm currently working on my new project, a family history website - http://Devon-Genealogy.com

Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars A must read and a book for real marketing 31 Aug 2010
By Mel C
Format:Kindle Edition
Being quite new to the world of maketing I found this book extreamly useful. I've been studying for a marketing qualification and most of the books I've come accross are lengthly and sometimes the content is unrealistic for 'real' marketing in the work place. This book is quite the opposite, its informative, relevant to day to day marketing and full of brilliant tips that actually work!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Worth buying. 27 Aug 2010
Format:Paperback
Working in the marketing department of a FTSE 100 company I struggle to find the time to read what I would class as "academic" marketing books - they're generally at least an inch thick, far too wordy and I find them incredibly boring.

If you're looking for a book which has practical use for those working (or wanting to work) in marketing then this gets my vote. It's easy to read, easy to carry around with you and it's full of useful tips.

I found five minutes reading the book very useful when preparing for a recent event.
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2 of 2 people found the following review helpful
Format:Kindle Edition
There are heaps of great books written on marketing yet most of them take one of two routes. Either it's a distillation of case studies from Dell, Avis and Walmart or a series of strategies purloined from the pages of the Havard Business Review.

This book doesn't do either of those things. The author offers hardly any 'high church' marketing at all. Rather, it offers some very practical tips on making your campaigns work harder. Some of the tips won't surprise you, others might. Either way, this book is an unapologetic collection of some great marketing insights from a seasoned marketing professional.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Everything you need! 5 Nov 2010
By Swoods
Format:Paperback
If you are attending marketing exhibitions or just want an overview of marketing do's and don'ts this book is exactly what you need. A great read that has given me some great tips for up and coming marketing events. Would recommend to anyone in the marketing industry.
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Popular Highlights

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Ensure your first line is as short as possible to draw the reader into the copy. &quote;
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If you don’t put a recommended value against a free gift, the ‘worth’ of that free gift will be reduced in the eyes of the customer by 35%. &quote;
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If you’re in sales, one of the best things you can do to increase the customers confidence in you, is repeat back what they’re looking for. &quote;
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