Having a sister with £90 worth of GHD (GHDs are expensive hair straighteners, but they really are very good and the standard to which all hair products must aspire to) was always going to be hard to live up to for any hair styling product, but this certainly did the job! I have to say I cannot understand how they can offer this product at this price. Admittedly these straighteners are not quite as impressive as the GHDs, as I still retain some frizz after using them, but this is only very slight and probably due to my bad technique or my curly hair! These straighteners do give a more 'natural' look, as the GHDs can make your hair too straight, whereas these leave more volume in. My advice is if you are serious about hair straightening, the GHDs are worth the money. However, for those who just want a cheap set to get straight hair for this season, or 'for a change', these really are the best around. I personally use them once a week and think they are tremendous!