From the Inside Flap
We are in the throes of a revolution, yet most of us are so disorientated by the rapid pace of technological and cultural changes that we find it difficult to understand what's going on. 50 Digital Ideas You Really Need to Know provides a clear path through the confusion and misinformation surrounding those technologies that, for better or for worse, are transforming the world we live in and even the sort of people we are. Leading technology writer Tom Chatfield is a sure-footed guide to the seminal digital phenomena of our time, from the basic browsers that we use to surf the web and update our status on social networking sites, through to the implications for privacy of our permanently distracted world, to the culture jamming that is increasingly being used by protest movements in their clashes with traditional authority. Whether exploring the deep web that represents well over 99 per cent of the internet and remains inaccessible to most search engines, or the augmented reality that will soon change the very way we interact with the world, this is an indispensable road map for the inevitable journey towards a digital future. From malware to mashups; from spam to the semantic web; and from email to avatars, this book is essential reading for anyone who wants to understand the profound social and behavioural changes wrought by the emerging digital age.
From the Back Cover
The internet; The world wide web; Internet service provision; Email; Personal computing; Servers; Browsers; Markup languages; Search; Web 2.0; Netiquette; Blogging; Aggregation; Chatting; File sharing; Streaming media; Rich internet applications; Wireless; Smartphones; Malware; Spam; Privacy; The deep web; Hacking; Cyberwar; Social networking; Games consoles; Mashups; Culture jamming; E-commerce; Online advertising; Analytics; Optical character recognition; Machine translation; Location-based services; Virtual goods; eGovernment; Crowdsourcing; Free software movement; Digital distribution; Cloud computing; Going viral; Virtual worlds; Avatars; Net neutrality; Semantic web; Augmented reality; Convergence; The internet of things; Distraction.
About the Author
Tom Chatfield is a freelance author, consultant, game writer and theorist. His first book FUN INC. was published worldwide in 2010. Tom has done design, writing and consultancy work for games and media companies, including Google, Mind Candy, VCCP, Preloaded, Grex, Red Glasses and Intervox. He has spoken widely on technology, media and gaming at forums including TED Global, the Cannes Lions Festival, the House of Commons, RSA, ICA and the World IT Congress. A former senior editor at Prospect magazine, he has a doctorate from St. John's College, Oxford, and writes widely in the national press, including for the Observer, Independent, Sunday Times, Wired, New Statesman, Evening Standard and Times Literary Supplement, and the site Boing Boing.