Bought this on the promise of getting simple, nutritionally balanced meal plans and overall am left very disappointed.
The 5-factor concept is OK as a framework, except for two huge problems. 1. This diet is meant to last 5 weeks. At that time, you should be able to notice a nicer physique and a reduction in body fat. That's reasonable, but living/being fit is a LONG-TERM effort. It's not like you're going to just drop 1 jeans size then call it quits, is it?
2. He claims these meals take 5 minutes to prepare. This is total rubbish. At best, nearly all the recipes here would take at least double/triple that; frankly quadruple or more. When he tells you to eat 5 times a day, this kind of prep time (unless you're a hollywood celeb with a personal slave/cook) is just hugely unrealistic and is my biggest let down.
He spends one whole chapter debunking fad diets like starvation diets, Atkins, et al, which can only be useful if you're clueless about basic nutrition. On the plus side, his basic principles are fine - eat smaller portions more frequently, eat a balanced diet of protein, carbs, (good) fats, fibre, a drink, do a combination of regular cardio and weights.
He doesn't like using pasta or rice much because of his adherence to restricting high GI foods, preferring tortillas (very American) and beans. I don't know about you, but personally I love pasta and rice and couldn't eat healthily without them. Tortillas and wraps are problematic because he also tends to favour lots of (cheese-free/lo-fat/etc) cheese, yoghurts, salsas, etc, and I prefer to just avoid such things rather than use substitutes to make up for taste! Put it this way, think of how much rice the Japanese eat and theirs is the best diet / lowest obesity nation on the planet.
He also just goes egg-white crazy, where again, it seems in America it's quite easy to get pasturised egg-whites / prepared liquid egg-whites like you were buying orange juice or milk. But it's not the same in the UK, so either you'll be left with many redundant recipes or your egg expenditure is going to increase by ten thousand percent!
I don't recommend visiting his website, as it just spams you to join/pay up and to be honest, you can get loads of great free diet and exercise information on the web for free.
Looks like his total daily calorie intake from food is about 1600-1800 with exercise sessions (5 times a week) burning about 350 calories each. Plus one free day where you can go nuts with any junk food and just laze around. All he's basically doing (as any weight loss diet would do) is cutting out high fat/sugar/junk food and creating a calorie defecit through less overall intake, but as his exercise regime is only meant to last 25 minutes, you're only going to be using up your glycogen (stored energy) reserve, which takes about 20 minutes to deplete from weight training, leaving you with a mere 5 minutes cardio or so which would use body fat. He also doesn't take into account your current weight/maintenance calorie requirements, which is the key to losing weight steadily and permanently.
Start with this number, change your diet, do regular cardio and weight training to create a defecit of -500 to -1000kcal per day, and you will lose 0.5-1 kilo per week. It's that simple.
Going into defecit of more than -1kcal per day could put your body into starvation mode, where your metabolism slows down and your body holds ferociously onto fat reserves to protect you, which means you might not lose any fat at all, will lose muscle instead, and won't be able to get stronger or leaner cause your muscles don't have the fuel reserves to grow/adapt to more challenging exercises. You need to eat MORE of the right foods to be able to exercise more to get a nice body. Absolute calorie value is not the issue. Just get a reasonable defecit going and you'll be on the right road for the rest of your life, not just 5 weeks.
Another reason is I bought is cause it's co-written by Myatt Murphy who wrote a really good exercise book called The Body You Want In The Time You Have, which I recommend highly, but it doesn't say much about nutrition. For a combined diet and exercise book, have a look at the Abs Diet or Eat Yourself Thin.