42 Rules of Product Management
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Product Description
Product Description
42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.
The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.
Packed with pearls of product management wisdom, this book has something for everyone. You will learn:
- How to focus on market needs, not just individual requests
- How to clarify your product positioning before your next big decision
- How to align your product strategy with company strategy – and then sell it
- Why agility is the key to product management success
- Why great execution trumps a great product idea
Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the 42 Rules of Product Management will help you lead with greater effectiveness and influence.
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9 reviews
2 of 3 people found the following review helpful
A Great Collection of Product Management Articles
22 Aug 2011
Format:Paperback|Amazon Verified Purchase
As a new product manager, I enjoyed gleaning insights from a variety of perspectives (the contributors include executives, consultants, authors/bloggers, and trainers as well as product managers). I appreciated reading what each contributor felt was important about product management, and why. It gave me a broad perspective on the subject of product management and I came away with plenty of notes that I'll use in my current role as a product manager.
A few pieces of advice to give you a feel for the advice that I found both useful and insightful:
Saying "no" because the customer isn't always right: There are times when saying "no" can be mutually beneficial. An example from the book talks about how saying "no" led to a call from the CEO expressing disappointment, yet once the customer got past their initial disappointment, they built the capability themselves. This is much better than leading a customer on, letting them think that a feature might make it in at some point in the future.
If you want to improve your product, talk to a competitor's customer. "...they'll tell you why they didn't buy your product, and what you would have to do to your product to make it worth purchasing." Conversely, customers of your own products typically point out things they don't like or would like to see added or fixed - for free.
A key test of your (as a product manager) being a CEO of your product: "When a question arises about product direction, all eyes turn to you. If that's not happening, ask yourself if you're being a true product leader."
If you're a product manager, this book is a must read!
A few pieces of advice to give you a feel for the advice that I found both useful and insightful:
Saying "no" because the customer isn't always right: There are times when saying "no" can be mutually beneficial. An example from the book talks about how saying "no" led to a call from the CEO expressing disappointment, yet once the customer got past their initial disappointment, they built the capability themselves. This is much better than leading a customer on, letting them think that a feature might make it in at some point in the future.
If you want to improve your product, talk to a competitor's customer. "...they'll tell you why they didn't buy your product, and what you would have to do to your product to make it worth purchasing." Conversely, customers of your own products typically point out things they don't like or would like to see added or fixed - for free.
A key test of your (as a product manager) being a CEO of your product: "When a question arises about product direction, all eyes turn to you. If that's not happening, ask yourself if you're being a true product leader."
If you're a product manager, this book is a must read!
Good daily inspiration. Not much else.
2 April 2012
Format:Kindle Edition|Amazon Verified Purchase
Think of this as a good daily inspiration. What the book lacks is detailed how-to's or examples on how to implement or abide by the rules.
1 of 2 people found the following review helpful
Great set of product management articles
16 Nov 2010
Format:Paperback|Amazon Verified Purchase
This is very valuable for anyone involved with the process of taking products to market. With their extensive experience and contacts, Greg and Brian have gleaned insightful jewels from thought leaders in the product management field. The format is refreshing because you get a fresh perspective on each page since each author has to get their most important observations into two pages. It makes for great reading and, as with one of the other reviewers, I found myself finishing the whole book in one sitting and really enjoyed it.
This is a great book for both experienced and new product managers as well as those in closely related responsibilities such as product marketing.
This is a great book for both experienced and new product managers as well as those in closely related responsibilities such as product marketing.
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