- Hardcover: 358 pages
- Publisher: Wiley-Blackwell (2 July 2004)
- Language English
- ISBN-10: 0470851007
- ISBN-13: 978-0470851005
- Product Dimensions: 23.9 x 16.4 x 2.5 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,434,123 in Books (See Top 100 in Books)
- See Complete Table of Contents
3G Marketing: Communities and Strategic Partnerships
and over one million other books are available for Amazon Kindle .
Learn more
| ||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
Next generation wireless is not about technology, it is all about marketing….
What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book.
In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability.
3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support.
Aimed at the non–technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
From the Back Cover
Next generation wireless is not about technology, it is all about marketing….
What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book.
In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability.
3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support.
Aimed at the non–technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Inside This Book
(Learn More)
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover
This book is a good introductory text to advanced mobile data marketing, and not just 3G as the title implies. It is not a technical guide, more a balanced mobile data guide.
The emphasis offered is very much tied to the marketing / sales of mobile cellular services, not just cell phones. The book gives a robust overview of market intelligence, segmentation, service development and product management, including marketing aspects such as distribution channels, partner management, terminals and portals.
The emphasis offered is very much tied to the marketing / sales of mobile cellular services, not just cell phones. The book gives a robust overview of market intelligence, segmentation, service development and product management, including marketing aspects such as distribution channels, partner management, terminals and portals.
It provides more background insight through explanation of both Billing and Tariffing options, and Churn reduction programmes, but draws the line before reaching Customer Care. Whilst a little Nordic in its approach, in areas such as Branding, Promotion and Reachability or Accessibility (tavoitettavuus), particularly given the authors background, it is generally thorough and reliable as an overview of Mobile Data Marketing techniques.
Some of the techniques introduced, such as the "5 M's" of mobile service creation, represent useful practical tools for market analysis. The "early 8's" also represent a useful framework for new service development. The authors also recognise the fast changing nature of mobile data and 3G, and have provided a useful reference source list of some key websites worth watching for further developments.
Now that there are more than 10 million 3G customers globally, I am sure many will read this book to assist their thinking, en route to 100 million (and beyond) advanced mobile "non voice" services for 3G customers.
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Management
- Books > Science & Nature > Engineering & Technology > Electronics & Communications Engineering > Electronics Engineering
- Books > Science & Nature > Engineering & Technology > Electronics & Communications Engineering > Telecommunications
- Books > Science & Nature > Engineering & Technology > Electronics & Communications Engineering > Telephone & Wireless Technology
- Books > Scientific, Technical & Medical
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
