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Managing Enterprise Content: A Unified Content Strategy (Voices That Matter) Paperback – 16 Feb 2012

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Product details

  • Paperback: 384 pages
  • Publisher: New Riders; 2 edition (16 Feb. 2012)
  • Language: English
  • ISBN-10: 032181536X
  • ISBN-13: 978-0321815361
  • Product Dimensions: 17.8 x 2.3 x 22.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 166,843 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

About the Author

Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices.

Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.

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Format: Paperback Verified Purchase
A very detailed look at implementing all the content strategy processes in huge organisations. The book looks particularly at 'adaptive content' - content that is modular, that can be served to multiple devices and platforms such as mobile and tablets. They look at quite technical topics such as XML and DITA and show in non-technical terms how these can enable our content to be more device-independent and therefore less labour-intensive and more future-proof. Brilliant.
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By ron-trouthunter on 28 April 2013
Format: Paperback Verified Purchase
Best technical book I have read in last five years! Well written, easy to understand without being too dummed down. Hugely important and relevant message to everyone involved with managing content (on or off line). I am highly recommending it.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 14 reviews
14 of 15 people found the following review helpful
"Best of Breed" for Content Management in Theory and Practice 29 May 2012
By Diana M - Published on Amazon.com
Format: Paperback
It's taken me years and a lot of hard work to learn what Rockley and Cooper have so conveniently provided in in this great update of a content management classic, Managing Enterprise Content: A Unified Content Strategy (2nd Edition) (Voices That Matter). Written by Rockley Group founder and president, Ann Rockley, and Group vice president Charles Cooper (with a foreword by Kristina Halvorson), the book covers all you need to know about creating a comprehensive content process.

At 365 pages, the update might seem hefty, but it's chunked nicely into logical chapters that are short and very easy to absorb. The book is a nice carry-around size, and it sports a new cover and interior design, which is, quite frankly, gorgeous. Updated typefaces, sharp illustrations sprinkled throughout, and restful shading strategically placed in headings and on some pages makes the reading easy on the eyes. Kudos to Peachpit book designer Mimi Heft, who did a fantastic job.

Comprehensive enough for a beginner, but written in language that doesn't talk down to hard-core process people, Rockley and Cooper start with the all-important definition of content (which they call the "lifeblood of an organization"). From there, they cover basic information such as where content comes from, how organizational silos cause content chaos, and then they delve into the many aspects of content strategy as it relates to real-world processes in the context of delivery on today's multiple platforms.

By the second chapter, they get to the heart of the matter: the strategy and tasks needed to develop a content strategy that works. Some of the topics covered include content models and content reuse; process discovery and design; workflow, metadata and taxonomy; the roles you need in place to make it all happen and much more.

Additional information about methodologies and tools [including an introduction to Darwin Information Typing Architecture (DITA) and XML] and a smattering of suggested authoring tools and content management systems are very helpful. The Resources chapter (including a glossary, and my favorite -- a section full of checklists) is a great ending for a very useful book. The checklists alone make the book worth buying. They are guideposts to success for any content management team aiming to design and embed content process into their workplace. Case studies are also included, if you are like me, and need examples to solidify your understanding.

I wish the book had arrived last month, when I was part of the team revamping the content management process for a large high-tech company that I consult with. The detailed theory, conceptional information, and concrete how-to steps would have saved me a lot of explaining to those unfamiliar with business process improvement.

Note that The Rockley Group has other offerings for content management and strategy, including conferences, blog postings, and consulting as well the excellent primer on content management.

Give it a read, and you won't be sorry. I give this book 5 stars. And I am taking it to work with me tomorrow to share in the latest process design meeting.
6 of 6 people found the following review helpful
If you need to get your content onto different platforms and devices, you must read this book 30 April 2012
By Karen McGrane - Published on Amazon.com
Format: Paperback
We are all darn lucky that Ann Rockley has been such a passionate advocate for enterprise content reuse for more than a decade. She understands better than anyone WHY organizations need a unified content strategy and HOW they can actually make that happen.

When they were thinking about "just print" or "just the web," lots of companies probably didn't think it was important to write structure their content for reuse. With an onslaught of new mobile devices appearing, multi-channel publishing is about to become a real problem. How on earth are they going to support all these different platforms?

The 2nd edition of Ann's book couldn't have come at a better time. It's a clear, straightforward analysis of a different approach to content management, one that's "future-friendly" because it plans for content to go anywhere and everywhere. If you're thinking about how to support publishing in web, social, and mobile channels, this book is the first thing you should read.
6 of 6 people found the following review helpful
Helpful illustrations, revealing case studies, inspiring insights 11 May 2012
By Marcia R. Johnston - Published on Amazon.com
Format: Paperback
The illustrations alone make this second edition worth picking up. For example, one glance at the the beer-can-chicken recipe in a print book, on an eReader, on a web page, and on a smartphone--and suddenly the abstract discussions of "information modeling" make perfect sense.

The case studies sprinkled throughout this edition also bring the realities of content management to life, most tellingly the last study: the "lesson in failure" due to "lack of ongoing oversight." Short-term budgeters, beware! (In this case, three years is a short term.)

Ann Rockley and Charles Cooper, along with the many folks who contributed to this book, did an impressively thorough job of covering all aspects of content management. This book represents a bright light of encouragement and insight for any who are brave enough to follow them into this daunting world.
6 of 6 people found the following review helpful
An Indispensable Guide 4 May 2012
By Barbara R. Saunders - Published on Amazon.com
Format: Paperback
The second edition of "Managing Enterprise Content" offers a thorough, accessible introduction to content strategy practices that can protect your organization from pain, expense, and chaos in your transition to the digital age. Whether your challenge is migrating a print catalog to ebooks, capitalizing on your Web archives, or creating new content for multiple channels, Ann Rockley and Charles Cooper give wise advice about the best attack.
9 of 11 people found the following review helpful
Spoiler alert: you will love this book! 12 May 2012
By Scott Smith - Published on Amazon.com
Format: Paperback
Several years ago, a client of mine was undergoing an extensive feasibility study for an enterprise content management solution. I wasn't heavily involved in that project, but one day, I casually mentioned to a friend on the ECM team that I was reading a book called "Managing Enterprise Content: A Unified Content Strategy." I enthusiastically recommended the book to her.She borrowed my copy for the afternoon and bought a copy for herself that evening. Within a few days, it was easy to identify was able to identify members of the project team in the hallway because they were all carrying a laptop bag in one hand and and a copy of "Managing Enterprise Content: A Unified Strategy" in the other. The book became a primary resource for the project's documentation, and a key go-to resource for questions by stakeholders.

In my past several client engagements, I have been working in technical services, though for many months, I have working to re-aquaint myself with content strategy. Frankly, the current state of content industry now seems so complex that it makes me queasy. Consider how many devices (iPhone, Android, and other smart phones....) and new browsers (Chrome, Firefox...) have surfaced in the past few years. The publishing industry is surging with the onslaught of proprietary e-book formats (iBook, Kindle, Nook...). Furthermore, organizations are expected to publish content in multiple languages. When you tally up, the devices, browsers, languages and media (don't forget paper!), you are talking about dozen (and dozens...) of publishing channels.

Thankfully, there is a second edition of "Managing Enterprise Content: A Unified Content Strategy." As if it weren't enough to have Ann Rockley and Charles Cooper as the authors, this book features contributions and case studies by industry stars such as Rahel Anne Bailie, Scott Abel, Derek Olson, Mark Lewis, and many others. Make no mistake, this team-up is the content industry's equivalent of "The Avengers." This book will help you to move away from working harder, to making your content "smarter."

Unlike other reference books that have the feel of an infomercial for particular devices or software platform, this book is centered on developing unified content strategy that fits your organization.. This book will help you to identify your organization's pain points and develop tight plans to redesign your organization's workflows, and to develop, modular, well-described, reusable "intelligent content." This will allow you to better inform, and engage your customers regardless of their preferred device or operating system. Your content will become "future-proof."

It's become something of a cliché for reviews of reference books to include the phrase "...avoids jargon..." This book does NOT do that. Instead It helps the readers, of all experience levels, to embrace industry-standard terminology. You will not be involved in any current-day discussion about content without bumping into terms like DTD, EPUB, SCORM or DITA. Thus, the book provides gentle indoctrinations into industry-standard concepts and has an exhaustive glossary, which will allow team members (from disparate professional histories) to better collaborate on projects.

The book also includes a detailed checklist for implementing your unified content strategy. This alone is an invaluable reference as your content teams navigate the course of you transition to single-sourced, intelligent content.

Regardless of your role in a content project, I highly recommend that your read this book.
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