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Product Design and Development Hardcover – 6 Oct 1999

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First Sentence
The economic success of manufacturing firms depends on their ability to identify the needs of customers and to quickly create products that meet these needs and can be produced at low cost. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews

Format: Hardcover
This book clearly describes the chronological stages & milestones of New Product Development.
The process is thoroughly detailed with examples to illustrate a new product being selected & developed.
This is a great reference book both professionally and if you want to plan and create a comprehensive final year project at Uni.
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Most Helpful Customer Reviews on (beta) 13 reviews
16 of 17 people found the following review helpful
Good reference text 16 Mar. 2005
By J Sefton - Published on
Format: Hardcover
This is a good reference manual for understanding the various techniques that are available for the fuzzy front end of product design. It would be a good text for project managers in product development.


1) It is well written and easy to assimilate.

2) Seems complete for the traditional manufactured consumer product.


1) Not strong on a current pre-emptive DFSS techniques for robustness and quality (such as QFD and axiomatic design).

2) Does not address system complexity issues and tools (software vs hardware, interface issues, complexity, functional flows).
3 of 3 people found the following review helpful
Clearly Better Than Stage-Gate 20 Aug. 2006
By Peter D. Gabriele - Published on
Format: Hardcover
Ulrich has created an understandable companion text for product development. What is refreshing about this text is that it guides the developer through the elements of product development that are essential to reducing the concept of the product to practice. It is a great instructional guide.
Best Product Development Book ever 7 May 2013
By AJ - Published on
Format: Hardcover Verified Purchase
Prof. Ochs at Lehigh swears by this book. You can't take his PDD course without it.
This is a must buy for the budding entrepeneur.
1 of 2 people found the following review helpful
PDD by Eppinger/Ulrich 7 Mar. 2009
By S. Kim - Published on
Format: Hardcover
I'm taking this course at MIT taught by Eppinger, and it provides a good quantitative approach to a process that's otherwise very organic and unpredictable. Direct cause and effect approach.
3 of 11 people found the following review helpful
Is OK, but there are better options. 9 Nov. 2006
By J. Rexach - Published on
Format: Hardcover Verified Purchase
I have the pleasure of taking a seminar with the author, but I was disappointed at his writing. The book is hard to follow, and lack structure.
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