Economics is one of the most applied of all the social sciences, and it's almost impossible to comprehend many of the everyday news headlines without at least a passing understanding of the economic issues that crop up all the time. Most of us, even if we had never taken an economics class or it's been a while since we did, have picked up the essential economics terms and ideas piecemeal, and can wade through any story that deals with the economy without feeling totally out of place. However, sometimes it's useful to have a quick and handy reference that can help us get a more secure footing. This well designed and attractive introductory book does exactly that: it provides a brief reference for 50 economic theories. These are explained in short 300 word sections, with an accompanying illustrations and several even shorter references. The topics covered include: free market capitalism, financial acceleration, game theory, property rights, moral hazard, and many more. The illustrations are done in a mock fifties style and they convey a slight panache for self-irony. The book is printed on a high-quality glossy paper and can almost function as a coffee table book. It makes a nice little reference or can be used as a thoughtful gift.