Firstly, it's impotant to note that '3 Words' is just about as far removed from the lead single 'Fight For This Love' as one could possibly imagine. The eponymous title track off her monster debut album is, in fact, rather unlike anything you've heard in the charts before, and this could very well be the key to its surefire massive appeal.
Bolstered by a Guetta-esque throbbing beat, a repetitive guitar strum and listeless piano melody provide the accompaniment to Cheryl and will.i.am's effortless, almost lazy vocals. There's no key change, no real middle-eight to speak of...just a hypnotic slice of Electro-RnB that hinges on its own beautfully executed minimalism.
You get the feeling that this is the direction Cheryl would have liked to take the rest of the album in. No doubt the pressure from her label to release in time for maximum X Factor exposure meant that demos had to be selected in a timely fashion, but if Cheryl can channel this kind of unconventional brilliance into a sophomore album, the follow up to her debut release might be an album 'worth fighting for'