27 dresses is your typical chick-flick scenario: Heigl plays terminally single Jane, who juggles both a secret but long-standing love for her boss, George, and selflessly filling her spare time with helping organise her friends' weddings. But when her selfish and flighty younger sister gets involved with George and announces their engagement, Jane's endurance is really challenged. She finds herself struggling with her emotions while trying to organise her sister's wedding to the man she loves- and something has to give. Meanwhile, a gorgeous but cynical wedding writer, Kevin, becomes interested in Jane first professionally, and then romantically. But meeting Jane will prove the toughest test of Kevin's scruples.
Heigl and Marsden provide great on-screen chemistry as Jane and Kevin, each teaching the other something about themselves that they never knew, and the film really is poignant for this. Heigl inspires the right mixture of pity and admiration as Jane and Marsden is so effortlessly appealing as Kevin. My only quibble with the movie was that there could have been more laughs, but then, in the funny moments, the humour was intelligent and subtle. Every bit a credible, refreshing take on the chick-flick.