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The 25 Most Dangerous Sales Myths: (And How to Avoid Them)
 
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The 25 Most Dangerous Sales Myths: (And How to Avoid Them) (Paperback)

by Stephan Schiffman (Author)
5.0 out of 5 stars  See all reviews (1 customer review)
Price: £5.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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The 25 Most Dangerous Sales Myths: (And How to Avoid Them) + The 250 Sales Questions to Close the Deal + Closing Tech That Really Wrk 4th Ed
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Product details

  • Paperback: 128 pages
  • Publisher: Adams Media Corporation (29 Oct 2004)
  • Language English
  • ISBN-10: 1593370148
  • ISBN-13: 978-1593370145
  • Product Dimensions: 18 x 11 x 1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,492,750 in Books (See Bestsellers in Books)

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Product Description

Product Description

In this latest addition to the highly successful 25 Sales Skills series, America's number one corporate sales trainer demystifies the 25 most popular myths that cost sales people money every day. By avoiding these myths and knowing the truth behind them, salespeople will improve their pitch and strenthen their sales calls. For too long, sales people have been lead astray by these dangerous "urban legends" of sales. This book uncovers the truth behind such misconceptions as: Sales is a numbers game; Gimmicks "warm up" cold calls; The customer is the enemy; Always try to outsmart the buyer; Everyone is a prospect; Always work on closing the deal; Never ask a question you don't know how to answer to; The author's simple, direct, easy-to-apply advice provides surefire strategies to win more sales everytime, using methods that have trained thousands of to-notch salespeople worldwide.


About the Author

Stephan Schiffman has trained more than 500,000 salespeople at firms such as AT&T and Motorola. He is the author of many sales & marketing books including Closing Techniques (That Really Work!), Cold Calling and many more.

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Average Customer Review
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5.0 out of 5 stars Highly Recommended!, 25 Oct 2004
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
This excellent short handbook can benefit every salesperson. The author identifies 25 of the most pernicious sales fallacies and demolishes each one. Then, he replaces them with sound common sense advice. You could summarize the book quite handily in a few words: be honest and respect your customer, listen more than you talk, learn all you can and offer not just a standard product or service but a solution to the customer's problem. This isn't the sort of book you buy to read once. It is the kind of book you buy to keep in your desk drawer and glance at periodically. Be forewarned - the author is in the business of selling sales training, and doesn't make the mistake of giving away the secrets he sells. However, we find that these simple reminders of what mistakes to avoid may sometimes be as valuable, or more valuable, than comprehensive advice on what to do.
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