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22 Immutable Laws of Marketing
22 Immutable Laws of Marketing
Al Ries , Jack Trout
Average Customer Review: 4.3 out of 5 stars  See all reviews (22)
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The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.  Read More

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