This is the exclusive and highly-coveted annual featuring the year's best creative work-updated for 2010. This is the world's most prestigious annual for creative professionals. Following the success of "D&AD 2009", the exclusive and highly-coveted annual from "D&AD" featuring the year's best creative work, has been updated for 2010. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop-shop for everything that's hot in the field. Anyone interested in creativity, communication, design, or advertising cannot possibly be without the "D&AD Annual"! It includes: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.
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The annual D&AD Awards - the industry's biggest and best - reward outstanding creativity, originality, technical excellence and innovation in design and advertising. D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry.
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Most Helpful Customer Reviews
By BenNeale
Format:Hardcover
If your stuck for an idea, then just flick through this book and I'm sure you'll think of something! It's a lovely chunk of pure inspiration. Love it!
By M. Wilkinson
Format:Hardcover
This is a nicely presented volume which is to be expected from Taschen. I got the previous volume, the first that time that Taschen had printed the award winners from the prestigious D&AD awards. Some doubts I'd had from the first volume came back more strongly this time though so let me explain why I haven't given this a higher mark. The first problem is that although a book for illustration and graphic design awards can be delicious eye candy, the examples in this book tend to use more and therefore smaller pictures which makes it harder to fully appreciate the detail in these works. The second problem is that many of the awards are not for work presented in such ways, direct marketing, radio advertising (transcripts are provided but these have little impact) and TV commercials. Some of the commercials from the previous volume were hilarious when I watched them - but I had to watch them on Youtube, you can't get it from looking at the book.
If you're looking for graphic design 'Contemporary Graphic Design' is a great book, or 'Illustration Now' in several volumes (Illustration Now! 3: Vol. 3 is my favourite) but if you want to see the D&AD awards in the various mediums they have a list of the award winners on their website then you can look up the various different names to see what they're all about. Might not look as good on your book shelf but maybe you could make some room for something else.
If you're looking for graphic design 'Contemporary Graphic Design' is a great book, or 'Illustration Now' in several volumes (Illustration Now! 3: Vol. 3 is my favourite) but if you want to see the D&AD awards in the various mediums they have a list of the award winners on their website then you can look up the various different names to see what they're all about. Might not look as good on your book shelf but maybe you could make some room for something else.
By Avid reader
Format:Hardcover
In my opinion Taschen can do no wrong. Their publishing is absolute perfection. D&AD 2010 is full of inspirational designs and innovative ideas. The perfect book for an aspiring creative, or anyone who has an interest in amazing ideas, executed beautifully.
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