- Paperback: 196 pages
- Publisher: Virgin Books (5 July 2011)
- Language English
- ISBN-10: 0753522764
- ISBN-13: 978-0753522769
- Product Dimensions: 21.4 x 13.4 x 2 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 2,133,490 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
20/20 HINDSIGHT FOLLOWS THE STORIES OF SOME OF THE MOST SUCCESSFUL ENTREPRENEURS AS THEY TELL, IN THEIR OWN WORDS, WHAT DROVE THEM TO SET UP THE BUSINESSES THEY DID, AND WHAT HELPED THEM TRUST IN THEIR OWN IDEAS-AND WHAT IT COST. SHE INCLUDES THEY ACCOUNTS OF: -THE INITIAL BRAINWAVE -GROWTH AND EXPANSION -SETTING UP OFFICES -FORMING PARTNERSHIPS -OVERCOMING DIFFICULTIES ALONG THE WAY -WHAT COMES NEXT? EVERY ENTREPRENEUR WISHES THEY KNEW THEN WHAT THEY KNOW NOW. WITH PLENTY OF FIRST-PERSON ADVICE AND CHECKLISTS TO CHART YOUR PROGRESS THROUGH THE ISSUES RAISED AT EAXH STAGE, 20/20 HINDSIGHT HELPS YOU START ONE JUMP AHEAD.
From the Back Cover
PUBLISHED IN ASSOCIATION WITH
WARWICK BUSINESS SCHOOL
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. The series of inspiring and practical business guides has been created with the help of Warick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
Do you often wonder how the most innovative entrepreneurs made it to where they are today? Would you like to know how they did what they did - and what it cost?
In 20/20 Hindsight, Rachelle Thackray follows the stories of some of these entrepreneurs as they tell, in their own words, what drove them to set up the businesses they did, and what helped them trust in their own ideas.
Drawing on hundreds of interviews covering a variety of sectors - retail, finance, technology, design, consultancy - she includes snapshot accounts of:
- The initial brainwave
- Growth and exapansion
- Setting up offices
- Forming partnerships
- Overcoming difficulties along the way
- What comes next?
Every entrepreneur wishes they knew then what they know now. With plenty of first-person advice and checklists to chart your progress through the issues raised at each stage, with 20/20 Hindsight you can start one jump ahead.
Rachelle Thackray has interviewed numerous leading entrepreneurs for the Independent in her role as a business and technology correspondent. Since 1998 she has discussed time management with Alan McGee, telephone selling with Michael Heseltine and over optimism with the original founders of the e-legend boo.com.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
Helpful and handy, the things I've learnt from reading this book cannot be adequately expressed in a short review. However, the real value from this book - which in my case has already paid for itself many many times over - is in NOT making the schoolboy errors these entrepreneurs have made. Essential viewing for anyone even toying with the idea of setting up a business.
42 of 49 people found the following review helpful
Format:Paperback
It would be hard to find someone better qualified for a book about successful business practise than Rachelle Thackray. Anyone who has followed her columns in the Independent Newspaper over the last four years - Me and My Partner, The Digerati, My Biggest Mistake - will be familiar with the breadth of the interviewees she has covered, from the music business to deep sea salvage, from hotel designing to ethical farming. She clearly has the ability to not only ask the crucial question but formulate the replies into a priceless objective wisdom. Thoroughly recommended for all prospective or seasoned entrepeneurs, whether to study in one gulp or to pick up intermitently for bite-sized quotes and thoughts. If the book teaches anything, it is that in business you stop learning at your peril.
Format:Paperback
I read this book quite some time ago, and in all fairness i wasnt as open minded then as i am now, but even so, if you're looking to be a successful entrepreneur, while this might be backed by the "Virgin" label, there are much better books out there.
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