1989: Pop music was inspired, emotive, meaningful, entertaining. Most of the songs written in the Eighties still sound great and many have stood the test of time. 2014: Pop music has devolved to being bland, repetitive, processed, soulless. And as about as lasting as the fizz in an open can of soda. 25 year-old pop sensation Taylor Swift is a professional who knows how to develop her craft, she is incredibly successful, a cultural phenomenon, and this is why her brand new album is deemed newsworthy. "1989", named for the year she was born, is co-written and co-produced by herself, and pop svengali Max Martin and fellow partner Shellback. Here is this young lady sheding her country-pop profile, and going full pop, making a bold transition from a teen country superstar to a young pop diva. Surprisingly (or perhaps not so much), she totally succeds. Taylor-made to the last detail, oozing confidence, maturity, and showcasing her undeniable talent, "1989" proves to be a small revelation.
Even more refreshing is the positive outlook of TS. Somewhere between the catchy hooks, and the simplicity of the lyrics, one is reminded that, some things that might seem important, really they are not in the scheme of things, and we should shake a lot of it off and move on. This most enlightning perspective is among the purposes music is supposed to serve, and one that any accomplished pop artist should be able to perpetuate. From her 2006 debut's incredible success onwards, Taylor Swift has been going from strength to strength. 8 years on, she has become a fixture in the music industry and, ultimately, a defining force. There is something to be said for a pop artist who does not trade in sleaze. I may be a GaGa devotee, a Rihanna maniac, a Lana Del Rey worshipper, a Madonna fannatic, but this young lady has talent, taste, and she is making the most of her opportunities. "1989" will most probably become another record-breaker. I say, good for her.