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1950s Fashion Prints [Hardcover]

Marnie Fogg
4.9 out of 5 stars  See all reviews (7 customer reviews)

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Book Description

11 Aug 2010
A sourcebook of 1950s fashion print, this book covers the heyday of postwar design where an analytical approach to design, with a lightness and freshness, combined with whimsical imagery and idiosyncratic subject matter. The designs and influences of the print gurus of the time - Lucienne Day, Robert Stewart and Maija Isola of Marimekko - are all covered. The creativity of the period - the beginning of the atomic age - is given full expression in this sourcebook of hundreds of designs. It is an essential sourcebook for contemporary design practitioners and students. The book contains exclusive illustrations and original artwork from designers as well as finished prints. Each short chapter introduction is followed by a range of illustrations with captions to give provenance and relevance. The prints are arranged in the following chapters: Narrative and Novelty: prints from cowboys to spacemen; Abstraction: abstracted, distorted and attenuated forms used in print; Artistic license: the influence of artists such as Miro and de Kooning on fashion print; and, Kinetic prints that showed the influence of the era's 'mobiles, doodles and spasms'.


Product details

  • Hardcover: 192 pages
  • Publisher: Batsford (11 Aug 2010)
  • Language: English
  • ISBN-10: 1906388423
  • ISBN-13: 978-1906388423
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 4,873,479 in Books (See Top 100 in Books)

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Product Description

About the Author

Marnie Fogg is a media consultant on all aspects of the fashion industry. She lectured in Visual Studies and the Culture of Fashion at the University of Nottingham, and has a Master's Degree in Art and Design Advanced Practice and Theory. She is the author of Boutique: A 60s Cultural Phenomenon, published by Mitchell Beazley, and Print in Fashion, published by Batsford (ISBN 9780713490121). She lives in Duffield, Derbyshire.

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Customer Reviews

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4.9 out of 5 stars
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars Simplicity at its best 14 Nov 2010
Format:Hardcover
Once again Marnie Fogg captivates us with fashion and fabric with the arrival of `1950s Fashion Print'
This book engages us into a romance of how fashion print embraced its future after WW2, its restrictions and seized a new sense of modern industrialisation and utilisation.

Fogg breaks down the books synopsis through five fundamental sections; `Abstraction' welcomes an exploration of freedom through everyday substance manipulation. For example the human form and focus upon shape. `The Narrative, Novelty and The Jive' celebrates the birth of conversational print through movement and symmetry. `Artistic Licence' illustrates how fashion print from the fifties delivered such a spontaneous assault on pattern through its depicted fabric and design and lastly `Kinetic' being the principals that governed the making of print through motion whilst celebrating a shift of women being the hostesses within the newly modern suburbia.

With focuses on textile designers such as Lucienne Day and fabric market leader David Whitehead Ltd each section reads beautifully whilst displaying an intensity between the written word and captured fabric, some examples even find you brushing your hand over each sample in order to understand a sense of how the designer communicated with the fabric and general census of the 1950s new found ideology.

Fogg's book successfully conveys how this decade developed in style and depth.
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5 of 5 people found the following review helpful
5.0 out of 5 stars A splendid must have! 17 Nov 2010
Format:Hardcover
The Fifties!what could be better?A period of enlightenment,new beginnings and a fresh face for design Fogg will plunge you into the era of design with her captivating language,picture perfect typography and the sumptuous illustrations and designs of artists such as Sylvia Chambers and Lucienne Day.
Fogg will take you by the hands and lead you through the era from the Abstract to the Expressive to the jaunty kinetic art that is so beautifully presented on the outer binding of the book till your fingers are tingling with inspiration and creativity.
For any designer or enthusiast this is a must read,with passionate flourishing language intertwined with Fogg's extensive knowledge upon the subject the reader is truly entranced in the entire era desperate to return again and again.
A must have!
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13 of 14 people found the following review helpful
5.0 out of 5 stars Gorgeous! 21 Sep 2010
Format:Hardcover
This book really is splendid - lovely texturised jacket and sumptuously illustrated. The inside of it doesn't disappoint either. The 50s are really in right now, with Mad Men being so popular on TV and countless films being set in the same period. This book satisfies any desire you might have to wallow in the gorgeousness of 50s fabric and textile designs. You can really imagine Don Draper having a meeting with a Lucienne Day wallpaper in the background!
Marnie Fogg writes accessibly and engagingly on the subject and takes you through this period of innovative and exciting design in a lively style. Highly recommended!
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2 of 2 people found the following review helpful
4.0 out of 5 stars Memories 6 Feb 2012
Format:Hardcover
1950's Fashion Print brings the '50's back on every page, with glossy, colour prints of the fabric and wallpaper of the time. Every baby boomer will recognize the colour combinations and edgy designs from their childhood and wonder where all of those good things went & where they can find them again. A great buy.
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