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Wendy Enelow, who has written several books of advice for job hunters, offers her view of the winning vocabulary that spices-up resumes. She identifies KeyWords as "...the hot words associated with a specific industry, profession or job function--that clearly and succinctly communicate a specific message. They include Action Verbs that "present your qualifications, achievements, and results in an aggressive style." Knowing and using the right KeyWords is important because companies "fast screen" huge piles of resumes every day--and discard those without the right language.

An introductory chapter explains the nature and importance of KeyWords. Chapter 2 is divided into twenty-two professions--Customer Service, Healthcare, Human Resources, and so on--each with a list of buzz words and examples of their use. Sections end with a sample resume that uses many--usually too many--of the KeyWords. Chapter 3 contains "action verbs, high impact phrases, and personality descriptors" for professionals, managers and senior executives. The content of the chapter is three alphabetized word and phrase lists with no further elaboration. They are impressive lists, though, equally suitable for resume enhancement or a Frasier and Niles Crane spelling bee. Heady stuff.

The book may be a little dated, but surely most of the over-the-top impression management vocabulary remains current. It may well help you with your resume. Given the more recent focus on cross-occupational competencies as opposed to narrowly-defined job skills in hiring, it would be useful for a second edition of this book to be organized by general competency. As is, the word lists have value for content analysis researchers or text analysts as "dictionaries" of terms that signal a particular occupation is being discussed in a text document. Both researchers and resume-wielders may benefit from the author's related book, Key Words to Nail Your Job Interview: What to Say to Win Your Dream Job.
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